Helena Kaufman

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On lists and looking for the stories in them part 1 of 2

July 18, 2019 By Helena Kaufman

Lists and how to look at them is the topic of my real time PR efforts for the Festival Judio's August 2019 debut. There's a practical magic to having the right lists and how we interpret them. I work with 2 kinds and I'll explain those shortly. After this real time post all messaging will be uber … [Read more...]

Filed Under: Blog

Prime directive of story pulls you out of inaction – Progress post #2

July 18, 2019 By Helena Kaufman

It's been a humbling few days since I announced how I overcame, and I did, and then slid back a bit. Some of my energy seeped out as I filled boxes and tick off tasks that online life now requires of us as PR folks before I could return to my beloved writing FOR the project. So, today's post is … [Read more...]

Filed Under: Blog Tagged With: bag and board method to seeing the big picture and way ahead, stepping back to leap forward

How story reset my event PR efforts

July 16, 2019 By Helena Kaufman

"It all starts with a story." I've said it. I've signed off my 'shorty bio' with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project's BIG publicity needs. 18 sleeps to this event's evening launch reception and I'll share how story set … [Read more...]

Filed Under: Blog Tagged With: Festival Judio, Jewish Culture of Latin America, Klezmer, story for event PR, Tango, Vancouver Latin American celebration

C is for Consistent and Confident Communication

July 2, 2019 By Helena Kaufman

The only way to know if your story will work is to talk test it, out loud.

Hey there! Since you're back for "C" in our 3-part ABC themed series- let's take the next step to check out our stories. Let's go live! If you have taken on the lessons of A for accept, and B for the business stories to outline as your toolkit in talking to an audience of one or many, then we move … [Read more...]

Filed Under: Blog

B is for Business + the 6 stories for your teller’s toolkit

June 24, 2019 By Helena Kaufman

There are stories you must have in your toolkit ready to deploy as you weave stories into your business communications

B is for Business    Welcome back! Story has that power, eh? To pull people back to hear more and more. To put that power to work for you, this is part 2 of 3 in the series for you to get started weaving stories into your business communications. This set was first published with the Women's … [Read more...]

Filed Under: Blog Tagged With: Story in Business, Womens' Enterprise Centre

The ABC intro to stories to boost your business

June 11, 2019 By Helena Kaufman

A is for Accept Our first stop on our 3-part ABC starter journey to encourage you to use the power of "story" in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to … [Read more...]

Filed Under: Blog Tagged With: storytelling in business

7 Success Strategies to Reset You as Summer Starts

May 11, 2019 By Helena Kaufman

We're all hoping for a sensational summer. Last year was a sizzler on the west coast with lots of sun so this time around we're planning ahead to take advantage of some of that energy with these 7 hot moves: 7 strategies you can apply now to be in great shape for upcoming seasons of … [Read more...]

Filed Under: Blog

Summer Body Love Starts With Labels

May 11, 2019 By Helena Kaufman

It takes energy to be an entrepreneur - to be creative - to live as a changemaker. Since food choices fuel our mind and body this repost refreshes us on how to be our own best partner for health and energy. This summer I'm moving ahead with the belief that like an audience who wants you to succeed … [Read more...]

Filed Under: Blog Tagged With: Body love, eat fresh, label reading for healthy choices, summer foods

People buy from you for only TWO reasons

May 1, 2018 By Helena Kaufman

"People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That's all," says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of "permission marketing" - where people ONLY receive emails from companies they have … [Read more...]

Filed Under: Blog

Storytelling potential from eye of photographer

January 3, 2018 By Helena Kaufman

As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article … [Read more...]

Filed Under: Blog

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ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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