Dykes on Bikes & Other Catchy Communication

August 1st, 2010

Words, alone or in captivating phrases, that grab the imagination and are memorable comprise the gold threads that are spun into the cloth of which effective communication is designed.

Words well chosen can even alter the fabric of our societies.

Today’s morning walk took me along the first blocks of the Pride Parade 2010.  At the start line’s barricade, an Asian woman completely covered in riding leather and helmet, save for her face,  motored up to the tall police officer. “Where do I find Dykes on Bikes,” she asked casually.

Without blinking his blue eyes, he responded and pointed to the parade marshaling area. I walked past them and headed home. Home was on the lane at the corner of what Pride Parade 2010’s website called the  heart of the West End, a densely populated and diverse community. The neighbourhood was also the de facto heart of the gay community.

Soon the festivities would draw many thousands. Both the curious and the committed would come out.  I marveled at the power of time and a consistent communication plan to turn the rare,  awkward, hushed and sometimes reviled into the accepted and now, popularly celebrated.

Language, used effectively, can reposition the notions and the policies of a nation. Some of the elements in the  successful rooting of a message you may have noticed are:

-  Catchy phrases that inspire us visually and with memorable messages

-  Repetition in every media possible – social, graphic, text, audio

Even the newest or the most controversial waves of information or cultural elements rely on time tested techniques of communication strategy. Success is found in -  brevity – clarity – precision – and when appropriate, infusion of emotion.  It is effective communication when the message is:

-  Instantly understood

-  Universally understood

-  Remembered

-  Felt deeply by any of the senses and emotions

The ‘gaiety’ of the day with its bright colours was already warming the still cool temps on the streets. Bright tents were set up. Vibrant banners festooned the floats preparing to roll out. A BC Nurses Union van, populated by volunteers in red T shirts was at the ready for medical attention. Their vehicle’s graphics depicted smiling female nurses representing every hue of its members. The human colouration of Canadian culture.

The dyke on her bike roared off to join the many other participants in the rainbow of people, services,  products and ideologies who would parade their true colours and communicate their key words and graphics for all to see, understand and retain.

Longest Day of the Year to Ponder Shorter Words

June 21st, 2010

Summer Solstice of  June 21, 2010 and Vancouver, Canada is grateful for all the moments of sun that came out.  Full expression of energy and light didn’t happen till the afternoon, but then we had more space on the clock today to let it come out and shine in it’s own time.

Our sentences, however, must come out faster. Text needs to be tighter.  Symbols have taken the place of many words to help our messages shine brighter and sharper on smaller screens in less text entry times.

Words are simpler. Shorter.

Words and sentences are best kept simple these days to connect with more and more English speakers. Each might speak his or her own regionally flavoured phrases in a version of English they use with each other and other global citizens in their written and verbal conversations.

Simpler means less chance for misunderstanding.

Words have gone the way of relationships.

Best to being simply. You can always complicate them later.

I’m going to take the extra today to launch into reading Globish by Robert McCrum to explore the history of  English and how it came to be the world’s language.

What’s your world word experience?

*** Helena works with words to reduce the complications and find the beauty in the simplicity of sentences, tag lines and words both single and married so that they relate well to their environment and adjust to increasing expectations***   Invite her on LinkedIn Helena Kaufman

Superman Returns and So Can Your SuperEgo

June 18th, 2010

Communication is flying off our fingertips at the speed of sound. We post. We tweet. We Bing and Google and jam in the keyword rich content to get us… what?

More  dollars in sales and increased exposure is the payoff  in the pursuit of  textual connectivity, day and night.

Switching my screen one day this week from work to play, I viewed the movie ‘Superman Returns’. Sure, it was released in 2006. At least I didn’t wait as long to see it as the Man of Steel himself took in the story line to return from his search for and then visit to the lost remains of the planet Krypton. He returned to earth to become the people’s savior once again and reclaim the love of Lois Lane. It was very touching.

Despite being old enough to have seen many actors interpreting the role of Superman, starting on a black and white, crowned with rabbit ears  in the 60s, I found myself hoping for the good guy. Anxious for that old fashioned, albeit generally North American, happy ending.

Call me a communications throwback. I don’t care. Rather, I do care. I care, and so should you, about maintaining as many of those old fashioned forms of real connections as suitable.

It’s impossible to have full spectrum friendships or to develop individual bonds with everyone on our lists. Individual databases fill up with business affiliates and  social media ‘friends’ in all categories of personal and professional contact.

I’m asking you to call on your ‘SuperEgo’ . The polite, urbane creature within us that was trained in the manner of thank you notes, acknowledgment and solicitous inquiry, rather than mindless posts in the pursuit of profit and higher profiles, alone.

Consider dropping a touch of tradition into your media mix. Think quality content and a dash of authenticity stirred into your contact cauldron of posts and online patter.

Make it business. Make if fun. Do it well, with meaning and your  genuine personality.

Not sure how? Message me and let’s have a little conversation about how to bring out the best of you in your messages, in your manner and in your mindset.

*****  Helena is a conversation and content specialist who helps people present their message to the world in a way that keeps people listening and reading.  Consultants and service providers have used her programs to success in business networking and social opportunities online and in person.*****  Invite her on LinkedIn Helena Kaufman

Wordless Walk on the Wet Coast of Canada

June 13th, 2010

What has a beach walk along English Bay in Vancouver got to do with communication?

It’s a reminder of the power of messages to engage all the senses. Since only 7% of our communication is about the words, it made sense on this drizzly day, even on June 13, 2010 to receive messages cast across the Pacific, through channels of land, whoosh of wind and surf and wet to my walking path at water’s edge on the Sea Wall.

Dog walkers, joggers and couples strolling casually heard the whoosh of waves. You could see the foam fanning out and actually hear its movement and then its brushing billions of grains of sand.

Different temperature could even be felt mixed in with the distinct aromas of different experiences of wet.  There was the distant ocean approaching and light rain dropping onto already dew quenched grass.

Sea gulls foraged in temporary colonies at water’s edge. A man being escorted by pigeons on land and air crossed the road back to coffee shops and cars. Some walked, some flew and flapped onto his head and shoulders. Clearly a volunteer, not a victim, his fingers deftly sprinkled food bits onto his hat and his shoulders.

I shuddered. Conversations with nature come in different forms, doesn’t it?

The rain had started suddenly as I picked a meter to park at free before 9:00 a.m. The bay was at the bottom of a hill for me.  An umbrella with one broken spoke was in the trunk. It would do.

Droplets touched me. They touched the black velveteen jacket. Rarely did I pull out an umbrella, even here on the ‘wet coast’ of Canada. I grabbed it, tasting more drops on my tongue now and not wanting to shorten my walk in case of heavier rains.

Eye contact is an elusive act in Vancouver. Perhaps it is so all over, in larger centres. Having come from a province whose license plates advertise “Friendly Manitoba”, it was an adjustment.

Here however, in the wordless conversation of the Sea Wall’s open and flat, prairie like parts,  greeting nods, smiles and mumbles from strangers engaged in enjoying the environment, rain or shine were at least 50% more likely.

A wordless Sunday walk in the rain yet assailed by messages I could hear, feel, see, taste and smell. A story full of details.

I looked over my shoulder, preparing to make room for the lumbering jogger coming up behind me. No one there. It was simply the sound of my own shoe soles. Each step released them from the grab of the damp and tacky pavement. The noise lifted and wafted out wide into the wordless atmosphere, so full of impressions and story.

And dear reader, of most importance is, “How do you feel now?”

May Day

May 1st, 2010

To answer your questions on who the smiling and international face of Vancouver  is in our  ‘place holder’ picture for the May Post on the Express Lane Blog, let me just say this:

She is one of the wonderful new friends I have met in the course of working with professional people seeking cross cultural understanding and better grasp of every day English in conversation and real life situations.

Here, pink cherry blossoms begin the spiral of  blooms spring brings to the Lower Mainland, and welcome her family as new official Citizens of Canada. Yet more quality people who have come with education, a family, great intentions and positive outlook. All are ready to contribute to their new home and in fact have already begun work at the entry level possible for them, despite being several notches down from their expertise and capability. In addition this snap was taken on a day of rest between the volunteer jobs they have undertaken.

Why are new immigrants volunteering? For meaningful contact and to contribute with their appreciation for supports they have experienced in their process of resettlement.

They are motivated to improve their communication skills. To learn more about their culture through direct experience of those already living in it. And, they have chosen to honour the citizens that made this country what it is – the seniors who worked, served, built and educated the society they now live in.

Adaptation to a new culture brings a lifetime of learning, reward and sacrifice. I am happy to have shared this one positive face with the world as a reminder of the human connection and the hard work and dedication to communication success that goes on, well past the time inked stamps dry and paper is filed.

Blog for Brilliance – another way to experience people

April 24th, 2010

A testimonial came to me this week in email. Soon, hard copy evidence of my contribution as a business communication instructor for new entrepreneurs of all ages at this university will arrive. I believe commendation or consolation received in ‘real’ copy still rocks the soul. Don’t you?

The business writing seminar facilitation contract – essentially one noun for each hour of the seminar’s length – came to an end. I opted not to renew.

Two messages to share resulted from my thinking on this:

1. Malcolm Gladwell would have approved of the level of dedication it took to create the course material. I reshaped it from what I inherited when I took over the course 3 clicks of the calendar ago and it drew on my 30 years of hard won field experience. It took hundreds of hours to assemble, refine and deliver and it has surely given10,000 hours of value.

Still finding challenge and satisfaction, I also knew it was time to shape-shift myself and the experience to another level of  expression. As the maxims of  stage and screen go – Timing is everything. Always leave them wanting more.

In this case, I needed more and the natural end of a contract was more than any procrastinator could hope for in timeliness.

2. While I have guided many to ask for testimonials as part of the requisite ’social proof’ of competence or success in delivering results, I had not asked academic or corporate institution for one, personally. We often teach, what me must ourselves learn. I did both.

It was a generous letter, delivered without dithering or delay.

There were comments on my team work, availability to students,  punctuality, sustained accolades from program clients,  dedication to continuous development of myself and my curriculum. It noted how I met the challenge of  delivering an engaging program that managed to address the many personalities that showed up in seminars of  14-30 participants.

What more could I ask for?

I wanted what most creatives want. Recognition of the  intangible. You know. Praise for our unique creative signature. The essence that bubbles up as brilliance, commitment and more. Notice of how invested we are in quality and the desire to relay our craft in such a way that it makes a difference to…. someone, one communication at a time.

The writer did me a great service. The positive input and conventionality gave an assurance to the next institution, organizational team or individual client that they could have in me that most critical commodity-trust.

Reassurance as to my mission on the blue planet and motivation to help mankind creatively would have to come from mini me-inside. Ways now exist to allow others to experience our bits of brilliance outside of direct employment.

Social media has reduced the wait for validation. With all the attention getting options however, still comes the responsibility to deliver value.

Demonstrate your passion or your professional competence via blogs, ezines, Tweets, Facebook entries, LinkedIn and a stunningly diverse myriad of other communication communities and venue choices.

Find me on Facebook, Twitter, LinkedIN as HelenaKaufman and shame me into posting more regularly. We all have great things to say and good writing to craft.

If I can help you to create or to clarify your message so that you deliver it in such a way that your ideas, products or services are understood, drop me a line via the contact form on that tab in the main menu!

Article Content Research Creates Quality Life and Work Balance for Writer

April 11th, 2010

Article marketing in this communication strategy laden world is a hot way  to put across expert advice and key messages, especially online. It thrives on its own and is fertilized further via social media and the social proofs writers capture in comments and testimonials. It occupies a critical page of notes in my courses on business writing and image elevation through effective communication.

The quest for article content recently got me out of the command centre of my office and out to enjoy news the old fashioned way – live.

After class on the current live teaching sessions on writing tools or in communication coaching for presenting and networking, or my writing to deadlines, I have been taking in face to face conversations. More precisely, I took back the power of the in person information exchange that is communication.

Revitalization came from the human component so essential to producing the perfect words and capturing concepts  through live or online chats. I broke past the writer’s screen on to the other, live side these past months.

Douglas College’s Self Employment Program which supports would be entrepreneurs was one source of this personal and professional satisfaction. In my seminar there on Professional Image and Business Writing, I get to share the wisdom of  30 years work in marketing and PR.

The Grammar Refresher course for the Vancouver School Board was canceled. Did you know? More than 50% of adult education courses in North America are canceled due to low registration. Pity. We had such fun in the last 16 hours of class.

Producing articles led me to adventures in ‘non-virtual land’ these past months since my last blog post. Some of this was due to dispatch by www.theafronews.ca and the forward thinking publisher, Honore Gbedze. His desire to positively cover a broad spectrum of Canadian and new immigrant achievements and the Communication Culture column I write regularly saw:

  • A sharing of spinach dip and updates at a casual media reception setting with Honourable Jason Kenney, Minister of Citizenship, Immigration and Multiculturalism and Stockwell Day, President of the Treasury Board and Minister for the Asia-Pacific Gateway.
  • Oxfam Fundraiser where, oh, the lesson on food losses, I got food poisoning dining on the deluxe menu served to the 15% of the world’s affluent seated symbolically at our table.
  • YMCA Diversity Training for awareness of intercultural, anti homophobic and anti racist communication. Immediately useful in life and positive seeding for peace in the planned  community garden.
  • Vancouver Fashion Week where young designers inspired by other times and other places saw their work sashayed, strutted and showcased. This bookworm was outed as a follower of fashion, for at least 15 minutes of runway flashes.

Communication was at its full technicolor best as it took place here on the screen I share with you and out in the world of messages conveyed by people, language, fashion, food, colours and the energy of people out in real life, mixing it up together.

For effective business writing and conversation training for individuals and small groups who wish to improve their workplace and personal communication contact Helena via the Contact Page today.

Twitter, Face Book ID is: HelenaKaufman.

Human Imagination, Communication Proved Limitless in Avatar 3D

January 16th, 2010

Technology’s unprecedented quality of transmission at super speed and high resolution does not replace the human need for quality communication. Illuminated, with the release of Avatar 3D on one kind of screen, is human longing, love and a sense of higher purpose.

What else is communicated about our world in the pings and bytes?

Some attempt to represent pure human interconnection, human interaction and the intangibles of our souls – emotion, aspiration, the multitude of messages embodied just in our expressive eyes. The message carried by the movie is surely the limitless human imagination in both technology and story. Imagination in human communication has been with us for eons. It may be beamed out to and for us via pixels and prose, infinitely, if the box office success so far is any indication of the thirst, world wide, for a story well told and traveled.

From an ancient intelligence, India, comes an opinion of  a modern blogger. His full comments at: http://world-howiseeit.blogspot.com

EXCERPTED with permission:

I watched the 3D movie AVATAR. The term ‘Avatar’ is not new to the cyber generation and it is not new even to the older generations in India (In Sanskrit it means incarnation). If I need to choose one word to describe the movie, it is ‘Brilliance’.Imaginations in the human mind has no limits, the medium these imaginations could be manifested is the limitation. We are awestruck when these barriers are broken, every time. Jaws dropped when someone made a moving picture then when people could talk in the movie and when they could see it in colors then seeing their favorite cartoon character live and moving, when they could hear to stereo sound and then multiple channel surround sound…Records are set, only to be broken and our species is always in the pursuit to keep bettering things, which is what sets us apart. It is the pursuit to excel and control that makes us adventurous.

Not intending to write a long commentary about the plot, this fictional movie talks of the adventurous attitude added with greed driving humans to not respect the way of life of other alien beings in their land. As always, good wins over evil, in this case, evil being the human kinds.

The hero here is the story telling, I am amazed to see how much technology has enabled us to depict our dreams. There’s been 3-D movies earlier but here’s one I see which has not used this technique to thrill people by scaring us rather make us experience the environment. There are certain scenes where it is hard to resist putting out your hand to feel a beautiful glowing seed that descends down the holy tree. I also see that Hollywood is evolving to think beyond a limited set of sounds made by aliens or huge creatures which have been a predictable standard so far from the Dinos to Godzillas to any other kind of monsters. Here are some barking, tweeting and cawing species.

I think this ‘Avatar’ has set a record of sorts, hard to be beaten immediately but would love to see something that could better it soon, it is all about getting entertained. This movie does not have a special product to sell but like Starbucks and Virgin Atlantic has made it nearly impossible to duplicate the experience it sells on the product/service

HELENA specializes in effective business writing and conversation training for individuals and small groups who wish to improve their workplace and personal communication.

Twitter, Face Book ID is: HelenaKaufman.

Exorcising My Voice

December 4th, 2009

It’s been happening now – the out loud talking for an afternoon, an evening, and an abnormally early start (again) in the morning.

Talking out my presentation in my Professional Image and Business Writing seminar, is normal when it is preparation. No. The murmuring and gesticulation as I go about the daily routine of my life – is after the fact – not a rehearsal or reinforcement.

It’s the verbal version of the drafts I encourage my clients to write. “First”, I say, “get the raw ideas and then formative sentences down on paper.”  Then I assure them of what I hold to be absolutely true, “The magic in writing, in communicating comes in the editing. It is refined in the revisions. That is where you find your true voice and the purest, most powerful message you transmit about yourself,  or the products or services you are selling.

I can’t control this voice. It keeps coming out as if I have an audience. I feel like an NHL goalie who blocked so many shots on her goal in the semi finals, she is still flailing reflexively at imaginary pucks coming at her. All this despite her now unlacing post game in the locker room.

If rehearsing is exercising your essential voice, this must be exorcising it.

I’m reviewing and evaluating the amount of content I shared in yesterday’s Business Communication Seminar. I am evaluating whether the anecdotes were relevant, the opinions valid, the examples useful and the ratio of my speaking to their writing appropriate.

The icky and uncomfortable parts are getting pushed out the same way they got into my presentation – through my voice. The bits that were less than professional, not well thought out have to be purged. It is uncomfortable, but then sometimes the editing process – challenges.

The editing, because it was an interactive, out loud session must go on till both my discomfort is purged and the many unspoken messages I absorbed from the class are diffused.

Narrowing the Global Gap

December 1st, 2009

Communication at every level, cultural, linguistic, personal, regional and international has never been so important on our ever shrinking planet, where all we do and decide affects everyone – near and far.

Communication is speeding up. It is adjusting. It is both more inclusive now than ever, and demanding.

No one language can dominate. Those of us who can operate in English are relieved that we can continue to converse for commerce and personal pursuits – because most of the world plugs into English still as a common language. We must now also respect a new world order.

In the 40th year of the Internet’s impact on our lives, we are faced with the reality that much of the world now CAN communicate and search in their own regional language and preference. And they can reasonably expect communication in the style, if not the actual words of their language, culture and ways of doing business.

I was reminded of my need to learn more, and faster about the world around me while listening to a song recently. To respect the growing strength and expectations of the ‘non-English’ speaking world. It was not enough that I felt somewhat comfortable in French, German or dabbled in Polish and even some ancient holy scripts. I realized that I would have to be prepared to embrace a good deal more and to be familiar with many more means of effective communication if I was to understand and be understood as a global citizen.

I was reminded recently of my hope to do so in our ONE world in a song sung by Bette Midler and the words written by Julie Gold.

The song …From a Distance.

Do these images inspire you?

From a distance the world looks blue and green,
and the snow-capped mountains white.
From a distance the ocean meets the stream,
and the eagle takes to flight.

From a distance, there is harmony,
and it echoes through the land.
It’s the voice of hope, it’s the voice of peace,
it’s the voice of every man.

From a distance we all have enough,
and no one is in need.
And there are no guns, no bombs, and no disease,
no hungry mouths to feed.

From a distance we are instruments
marching in a common band.

Playing songs of hope, playing songs of peace.
They’re the songs of every man.
God is watching us. God is watching us.
God is watching us from a distance.

From a distance you look like my friend,

even though we are at war.
From a distance I just cannot comprehend
what all this fighting is for.

From a distance there is harmony,
and it echoes through the land.
And it’s the hope of hopes, it’s the love of loves,
it’s the heart of every man.

It’s the hope of hopes, it’s the love of loves.
This is the song of every man.
And God is watching us, God is watching us,
God is watching us from a distance.
Oh, God is watching us, God is watching.
God is watching us from a distance.