Archive for the ‘Articles’ Category

Dykes on Bikes & Other Catchy Communication

Sunday, August 1st, 2010

Words, alone or in captivating phrases, that grab the imagination and are memorable comprise the gold threads that are spun into the cloth of which effective communication is designed.

Words well chosen can even alter the fabric of our societies.

Today’s morning walk took me along the first blocks of the Pride Parade 2010.  At the start line’s barricade, an Asian woman completely covered in riding leather and helmet, save for her face,  motored up to the tall police officer. “Where do I find Dykes on Bikes,” she asked casually.

Without blinking his blue eyes, he responded and pointed to the parade marshaling area. I walked past them and headed home. Home was on the lane at the corner of what Pride Parade 2010’s website called the  heart of the West End, a densely populated and diverse community. The neighbourhood was also the de facto heart of the gay community.

Soon the festivities would draw many thousands. Both the curious and the committed would come out.  I marveled at the power of time and a consistent communication plan to turn the rare,  awkward, hushed and sometimes reviled into the accepted and now, popularly celebrated.

Language, used effectively, can reposition the notions and the policies of a nation. Some of the elements in the  successful rooting of a message you may have noticed are:

-  Catchy phrases that inspire us visually and with memorable messages

-  Repetition in every media possible – social, graphic, text, audio

Even the newest or the most controversial waves of information or cultural elements rely on time tested techniques of communication strategy. Success is found in -  brevity – clarity – precision – and when appropriate, infusion of emotion.  It is effective communication when the message is:

-  Instantly understood

-  Universally understood

-  Remembered

-  Felt deeply by any of the senses and emotions

The ‘gaiety’ of the day with its bright colours was already warming the still cool temps on the streets. Bright tents were set up. Vibrant banners festooned the floats preparing to roll out. A BC Nurses Union van, populated by volunteers in red T shirts was at the ready for medical attention. Their vehicle’s graphics depicted smiling female nurses representing every hue of its members. The human colouration of Canadian culture.

The dyke on her bike roared off to join the many other participants in the rainbow of people, services,  products and ideologies who would parade their true colours and communicate their key words and graphics for all to see, understand and retain.

May Day

Saturday, May 1st, 2010

To answer your questions on who the smiling and international face of Vancouver  is in our  ‘place holder’ picture for the May Post on the Express Lane Blog, let me just say this:

She is one of the wonderful new friends I have met in the course of working with professional people seeking cross cultural understanding and better grasp of every day English in conversation and real life situations.

Here, pink cherry blossoms begin the spiral of  blooms spring brings to the Lower Mainland, and welcome her family as new official Citizens of Canada. Yet more quality people who have come with education, a family, great intentions and positive outlook. All are ready to contribute to their new home and in fact have already begun work at the entry level possible for them, despite being several notches down from their expertise and capability. In addition this snap was taken on a day of rest between the volunteer jobs they have undertaken.

Why are new immigrants volunteering? For meaningful contact and to contribute with their appreciation for supports they have experienced in their process of resettlement.

They are motivated to improve their communication skills. To learn more about their culture through direct experience of those already living in it. And, they have chosen to honour the citizens that made this country what it is – the seniors who worked, served, built and educated the society they now live in.

Adaptation to a new culture brings a lifetime of learning, reward and sacrifice. I am happy to have shared this one positive face with the world as a reminder of the human connection and the hard work and dedication to communication success that goes on, well past the time inked stamps dry and paper is filed.

Blog for Brilliance – another way to experience people

Saturday, April 24th, 2010

A testimonial came to me this week in email. Soon, hard copy evidence of my contribution as a business communication instructor for new entrepreneurs of all ages at this university will arrive. I believe commendation or consolation received in ‘real’ copy still rocks the soul. Don’t you?

The business writing seminar facilitation contract – essentially one noun for each hour of the seminar’s length – came to an end. I opted not to renew.

Two messages to share resulted from my thinking on this:

1. Malcolm Gladwell would have approved of the level of dedication it took to create the course material. I reshaped it from what I inherited when I took over the course 3 clicks of the calendar ago and it drew on my 30 years of hard won field experience. It took hundreds of hours to assemble, refine and deliver and it has surely given10,000 hours of value.

Still finding challenge and satisfaction, I also knew it was time to shape-shift myself and the experience to another level of  expression. As the maxims of  stage and screen go – Timing is everything. Always leave them wanting more.

In this case, I needed more and the natural end of a contract was more than any procrastinator could hope for in timeliness.

2. While I have guided many to ask for testimonials as part of the requisite ’social proof’ of competence or success in delivering results, I had not asked academic or corporate institution for one, personally. We often teach, what me must ourselves learn. I did both.

It was a generous letter, delivered without dithering or delay.

There were comments on my team work, availability to students,  punctuality, sustained accolades from program clients,  dedication to continuous development of myself and my curriculum. It noted how I met the challenge of  delivering an engaging program that managed to address the many personalities that showed up in seminars of  14-30 participants.

What more could I ask for?

I wanted what most creatives want. Recognition of the  intangible. You know. Praise for our unique creative signature. The essence that bubbles up as brilliance, commitment and more. Notice of how invested we are in quality and the desire to relay our craft in such a way that it makes a difference to…. someone, one communication at a time.

The writer did me a great service. The positive input and conventionality gave an assurance to the next institution, organizational team or individual client that they could have in me that most critical commodity-trust.

Reassurance as to my mission on the blue planet and motivation to help mankind creatively would have to come from mini me-inside. Ways now exist to allow others to experience our bits of brilliance outside of direct employment.

Social media has reduced the wait for validation. With all the attention getting options however, still comes the responsibility to deliver value.

Demonstrate your passion or your professional competence via blogs, ezines, Tweets, Facebook entries, LinkedIn and a stunningly diverse myriad of other communication communities and venue choices.

Find me on Facebook, Twitter, LinkedIN as HelenaKaufman and shame me into posting more regularly. We all have great things to say and good writing to craft.

If I can help you to create or to clarify your message so that you deliver it in such a way that your ideas, products or services are understood, drop me a line via the contact form on that tab in the main menu!

Article Content Research Creates Quality Life and Work Balance for Writer

Sunday, April 11th, 2010

Article marketing in this communication strategy laden world is a hot way  to put across expert advice and key messages, especially online. It thrives on its own and is fertilized further via social media and the social proofs writers capture in comments and testimonials. It occupies a critical page of notes in my courses on business writing and image elevation through effective communication.

The quest for article content recently got me out of the command centre of my office and out to enjoy news the old fashioned way – live.

After class on the current live teaching sessions on writing tools or in communication coaching for presenting and networking, or my writing to deadlines, I have been taking in face to face conversations. More precisely, I took back the power of the in person information exchange that is communication.

Revitalization came from the human component so essential to producing the perfect words and capturing concepts  through live or online chats. I broke past the writer’s screen on to the other, live side these past months.

Douglas College’s Self Employment Program which supports would be entrepreneurs was one source of this personal and professional satisfaction. In my seminar there on Professional Image and Business Writing, I get to share the wisdom of  30 years work in marketing and PR.

The Grammar Refresher course for the Vancouver School Board was canceled. Did you know? More than 50% of adult education courses in North America are canceled due to low registration. Pity. We had such fun in the last 16 hours of class.

Producing articles led me to adventures in ‘non-virtual land’ these past months since my last blog post. Some of this was due to dispatch by www.theafronews.ca and the forward thinking publisher, Honore Gbedze. His desire to positively cover a broad spectrum of Canadian and new immigrant achievements and the Communication Culture column I write regularly saw:

  • A sharing of spinach dip and updates at a casual media reception setting with Honourable Jason Kenney, Minister of Citizenship, Immigration and Multiculturalism and Stockwell Day, President of the Treasury Board and Minister for the Asia-Pacific Gateway.
  • Oxfam Fundraiser where, oh, the lesson on food losses, I got food poisoning dining on the deluxe menu served to the 15% of the world’s affluent seated symbolically at our table.
  • YMCA Diversity Training for awareness of intercultural, anti homophobic and anti racist communication. Immediately useful in life and positive seeding for peace in the planned  community garden.
  • Vancouver Fashion Week where young designers inspired by other times and other places saw their work sashayed, strutted and showcased. This bookworm was outed as a follower of fashion, for at least 15 minutes of runway flashes.

Communication was at its full technicolor best as it took place here on the screen I share with you and out in the world of messages conveyed by people, language, fashion, food, colours and the energy of people out in real life, mixing it up together.

For effective business writing and conversation training for individuals and small groups who wish to improve their workplace and personal communication contact Helena via the Contact Page today.

Twitter, Face Book ID is: HelenaKaufman.

Exorcising My Voice

Friday, December 4th, 2009

It’s been happening now – the out loud talking for an afternoon, an evening, and an abnormally early start (again) in the morning.

Talking out my presentation in my Professional Image and Business Writing seminar, is normal when it is preparation. No. The murmuring and gesticulation as I go about the daily routine of my life – is after the fact – not a rehearsal or reinforcement.

It’s the verbal version of the drafts I encourage my clients to write. “First”, I say, “get the raw ideas and then formative sentences down on paper.”  Then I assure them of what I hold to be absolutely true, “The magic in writing, in communicating comes in the editing. It is refined in the revisions. That is where you find your true voice and the purest, most powerful message you transmit about yourself,  or the products or services you are selling.

I can’t control this voice. It keeps coming out as if I have an audience. I feel like an NHL goalie who blocked so many shots on her goal in the semi finals, she is still flailing reflexively at imaginary pucks coming at her. All this despite her now unlacing post game in the locker room.

If rehearsing is exercising your essential voice, this must be exorcising it.

I’m reviewing and evaluating the amount of content I shared in yesterday’s Business Communication Seminar. I am evaluating whether the anecdotes were relevant, the opinions valid, the examples useful and the ratio of my speaking to their writing appropriate.

The icky and uncomfortable parts are getting pushed out the same way they got into my presentation – through my voice. The bits that were less than professional, not well thought out have to be purged. It is uncomfortable, but then sometimes the editing process – challenges.

The editing, because it was an interactive, out loud session must go on till both my discomfort is purged and the many unspoken messages I absorbed from the class are diffused.

Bear Necessities for Creative Productivity

Sunday, September 27th, 2009

To think and be productive in this past summer’s stultifying heat was a challenge.

I sought occasional refuge from my non-air-conditioned studio sentences and cooled my synapses at a newly opened upscale grocery store. My rent – a hot tea or ice mocha latte with soya milk at its restaurant area.

It was hard to come in from that climate controlled refuge where I came with note paper, reading material and red editing pen. But, even the homeless folks roaming the back lanes of downtown Vancouver use the phrase: hard to come inside. Inside is where we must go if we want to progress in society, in work.

Inside is where our stuff is and where we recharge our animal bodies in safety. The results of my creativity are produced inside. I am not equipped, by choice, with cell or camera phone, iPod or any fruited personal communication devices or laptop. To work or to be accessed I had to come in and stay in.

The bears inspired me to get back in and ‘just do it’.

A trio of friends in this weekend’s perfect weather ascended 4,000 feet up Grouse Mountain.  This site’s webmaster challenged the Grouse Grind and climbed up in 1:09 – on the strength of his regular escapes from the cubicle to roller blade and cycle even in the heat of summer.

The designer and writer duo ambled over to the experimental bear pen – an easy hike from the 8 minute cable car ride.

The bears presented themselves, very unusually,  for almost an hour, unobstructed by the trees, rocks and bush of their terrain. In full range of all our senses – and the designer’s camera phone, they pawed the ground and gave voice to comments as the ranger gave his talk. Grinder and Coula each now eat 40-50lbs of food a day in preparation for hibernation. While no food ever came out of the shed behind the ranger’s platform directly to the bears, they had sleuthed it as the source of their surprise supplements found here and there,  on their turf .

Coula the coastal bear weighs in at over 700lbs now and is genetically pre-disposed to a larger size because of the protein in his dietary heritage.  A typical year’s catch was 2,000 lbs of salmon in the wild. Imagine.

Standing fully stretched they are 8 feet tall. Inactive now in front of us, snorting and whining, they just look fat. Squat and lumbering, waiting for food that never comes.

The bears reflected my own state at summer’s end.

Constant camera observation, year round proved that even in hibernation the bears got up daily to stretch, walk and ward off atrophy. They lived off their fat stores for weeks and months while their kidneys recycled their water. They emerged ready to do what they do best – forage.

This summer, I hibernated- somewhat. I actually built on fat stores and unlike the bears needed my health care team to assist me in getting back to what I do best – synthesize and present information for other people’s development.

A giant living metaphor came down from the mountain with me.

The timing is perfect.

I return now to my own den of  productivity.  A new year begins for me culturally, spiritually and practically.  I’ve been to the top of the mountain and the message is expend energy as needed for the right activities, keep moving and from time to time stretch to your full height and roar.

Can we communicate too much? Indeedi-do

Friday, July 24th, 2009

For all the hype you can find on line and all the courses that teach you about communication – sometimes it can be too much.

Too long in getting to the point.

Too much information.

Too aggressive.

Too random.

Too often.

It can be overwhelming, especially in addition to the thousands of random messages we do not actually sign up to receive.

One of Shakespeare’s characters utters the comment so critical to our own world today.

“Methinks the world is too much with me”, In our hyper, multi connected world – perhaps it is more correctly, “Methinks I am too much with the world.”

It’s risky to unplug, isn’t it?  You might miss something.  Your momentous post might be missed.

These past weeks spammers have been the too much I have experienced. They did all of the list that began this post, in a variety of languages. It robbed me of a lot of energy and enthusiasm to deal with them. It was more than annoying, it was sufficiently tiresome and time consuming to filter their comments and deal with them. Many were repeat offenders. I followed links a few times just out of fascination at the structure, length and origin of their messages.

It was enough to turn me off of adding to my own blog. They diverted energy from my passion and perhaps, potential profit.

I have a lead on some software that will save me time and distraction of dealing with uber spam. It will bring me back to effective communication in the world – I just really can’t get enough of!

The software solution will be shared with you.

Your GPS guide to good business communication and personal presence online will continue so that you don’t make that list of mistakes above. I’ll be here again soon with the best practice communication tips you need.

Just let me take out the trash and make room for the good stuff.

Wasn’t That a Party?!

Thursday, July 9th, 2009

(Reprinted in part from other postings by Helena K. in other social media venues)

For the past month and one week, Express Lane has been reveling in the events of summer. Aside from live theatre, seminars, lectures and other literary local diversions to celebrate the word, e word locally, there have been some international dates of note.

June 11, Web 2.0 entered the tomes as English language’s millionth word as we debated the merits of the runners up, Jai ho and nOOb. On June 21 people all over the earth stood still - in their various time zones – to honour the arrival of the longest day of the year.

Month’s end brought the memory of kids streaming out of schools into the summer sun, shouting ” no more pencils, no more book, no more teachers’ dirty looks”.

All these events are linked by ‘the word’. It appears in the anticipation of an event and in its summary at the conclusion. In the case of the millionth word, English sort of graduated, don’t you think, into the first official truly global language. We buy, sell, sing, rap, tell and taunt in English, all over the world.

1/5th of the world has chosen English as its first language and/or its primary language commerce. And, in China alone it is likely that more numbers of people are just learning English there are current native speakers, world wide. So we should not be surprised by all the local flavours that will naturally blend into this mondial mix. Yes! Here comes more Chinglish, Hebrish, Hinglish, Yinglish, Franglais, Spanglish and more movie and marketing magic words too, just because. Because we have always accepted and adapted and now it is, well, politically correct, to accept all enthusiastic new additions, isn’t it?

By definition, web 2.0 is “the next generation of web products and services, coming soon to a browser near you”. In contrast with an opinion in my local English speaking community, I offer this contrast from an Indian colleague at http://world-howiseeit.blogspot.com/

“It’s very good that the language is inclusive and adapts to changing times but there is a thin line between flexibility and weakness.”  He goes on to post:

“I don’t think Web 2.0, Jai Ho or nOOb deserves a place in the official dictionary. At this rate English must recognize all the commands and mnemonics used by the software community like MOV, MVI (move immediate), printf, malloc etc. For God’s sake why ‘jai-ho’? It’s a good term in Hindi not English.”

Well, my learned friend in a giant country that has so many languages and has also embraced English; I feel that every blog, byte, tweet and Facebook Entry brings us ever closer to turning our Ancient Greek foundation into a fast forward geek future.

At least, we are all writing more and words are flowing, kind of, in a sorta way, omg, I’ll bbiab with a nu blog, k?