Words, alone or in captivating phrases, that grab the imagination and are memorable comprise the gold threads that are spun into the cloth of which effective communication is designed.
Words well chosen can even alter the fabric of our societies.
Today’s morning walk took me along the first blocks of the Pride Parade 2010. At the start line’s barricade, an Asian woman completely covered in riding leather and helmet, save for her face, motored up to the tall police officer. “Where do I find Dykes on Bikes,” she asked casually.
Without blinking his blue eyes, he responded and pointed to the parade marshaling area. I walked past them and headed home. Home was on the lane at the corner of what Pride Parade 2010’s website called the heart of the West End, a densely populated and diverse community. The neighbourhood was also the de facto heart of the gay community.
Soon the festivities would draw many thousands. Both the curious and the committed would come out. I marveled at the power of time and a consistent communication plan to turn the rare, awkward, hushed and sometimes reviled into the accepted and now, popularly celebrated.
Language, used effectively, can reposition the notions and the policies of a nation. Some of the elements in the successful rooting of a message you may have noticed are:
- Catchy phrases that inspire us visually and with memorable messages
- Repetition in every media possible – social, graphic, text, audio
Even the newest or the most controversial waves of information or cultural elements rely on time tested techniques of communication strategy. Success is found in - brevity – clarity – precision – and when appropriate, infusion of emotion. It is effective communication when the message is:
- Instantly understood
- Universally understood
- Remembered
- Felt deeply by any of the senses and emotions
The ‘gaiety’ of the day with its bright colours was already warming the still cool temps on the streets. Bright tents were set up. Vibrant banners festooned the floats preparing to roll out. A BC Nurses Union van, populated by volunteers in red T shirts was at the ready for medical attention. Their vehicle’s graphics depicted smiling female nurses representing every hue of its members. The human colouration of Canadian culture.
The dyke on her bike roared off to join the many other participants in the rainbow of people, services, products and ideologies who would parade their true colours and communicate their key words and graphics for all to see, understand and retain.
Wasn’t That a Party?!
Thursday, July 9th, 2009(Reprinted in part from other postings by Helena K. in other social media venues)
For the past month and one week, Express Lane has been reveling in the events of summer. Aside from live theatre, seminars, lectures and other literary local diversions to celebrate the word, e word locally, there have been some international dates of note.
June 11, Web 2.0 entered the tomes as English language’s millionth word as we debated the merits of the runners up, Jai ho and nOOb. On June 21 people all over the earth stood still - in their various time zones – to honour the arrival of the longest day of the year.
Month’s end brought the memory of kids streaming out of schools into the summer sun, shouting ” no more pencils, no more book, no more teachers’ dirty looks”.
All these events are linked by ‘the word’. It appears in the anticipation of an event and in its summary at the conclusion. In the case of the millionth word, English sort of graduated, don’t you think, into the first official truly global language. We buy, sell, sing, rap, tell and taunt in English, all over the world.
1/5th of the world has chosen English as its first language and/or its primary language commerce. And, in China alone it is likely that more numbers of people are just learning English there are current native speakers, world wide. So we should not be surprised by all the local flavours that will naturally blend into this mondial mix. Yes! Here comes more Chinglish, Hebrish, Hinglish, Yinglish, Franglais, Spanglish and more movie and marketing magic words too, just because. Because we have always accepted and adapted and now it is, well, politically correct, to accept all enthusiastic new additions, isn’t it?
By definition, web 2.0 is “the next generation of web products and services, coming soon to a browser near you”. In contrast with an opinion in my local English speaking community, I offer this contrast from an Indian colleague at http://world-howiseeit.blogspot.com/
“It’s very good that the language is inclusive and adapts to changing times but there is a thin line between flexibility and weakness.” He goes on to post:
“I don’t think Web 2.0, Jai Ho or nOOb deserves a place in the official dictionary. At this rate English must recognize all the commands and mnemonics used by the software community like MOV, MVI (move immediate), printf, malloc etc. For God’s sake why ‘jai-ho’? It’s a good term in Hindi not English.”
Well, my learned friend in a giant country that has so many languages and has also embraced English; I feel that every blog, byte, tweet and Facebook Entry brings us ever closer to turning our Ancient Greek foundation into a fast forward geek future.
At least, we are all writing more and words are flowing, kind of, in a sorta way, omg, I’ll bbiab with a nu blog, k?
Tags: English Usage, Ganesh Ram, India blog comment, New words, Starting a Blog
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