Posts Tagged ‘Helena Kaufman’

Investing in Words N’ More

Monday, June 1st, 2009

‘Where was I last week instead of at my desk blogging?

In a word, investing.

I was seduced, as I often am, by the siren call of learning. With less these days in the form of discretionary funds to invest, I chose to take an asset even more precious than money – time- and spend some of it at a four day, 8 am – 10 pm, educational event called InvestFest.

Any word that begins with IN and ends in FEST now makes me anxious. Due to my tech bugs and last week’s preventative spraying in my building for bed bugs running rampant in other suites, I summoned courage.

At each of the numerous and lengthy sessions I listened and sometimes wrote furiously. The event had all the expected motivation, inspiration, education and selling from the illuminated stage. Infotainment is descriptive word that covers such an entertaining presentation complete with lights, cameras and action.

While there, the ‘currency’ of the material and ideas I was already teaching  in my Business Writing and Communication Courses was affirmed. Only the size, mass crowd energy and the checkbooks at the ready stance of the audience differed from my own class participants.

As writers, we usually execute our daily communications in writing and speaking duties in isolation. Ideally we have control over the soundscape that surrounds us. This event featured people. Lots of them. Standing, shouting, cheering, clapping and buying. Lots of buying.

What is common to both scenarios is the care taken to present the right words. I noted the words and styles most effective in presenting products, service and ideas. What works in business plans and pitches? What will help articulate the power that might help or hinder our success over barriers?

What was true in each category of interest for personal or business success, was the absolute impact words have on us - internally and on our readers and listeners externally.

Consider your words  - your choices, combinations, sequence and the images you choose to express the elegance of your thoughts - with clarity and brevity.

Words are powerful.

Welcome

Friday, May 1st, 2009

The Express Lane Blog Begins

Where do you start when you write a blog?

How do you start any mode of communication?

How do any of us manage that overwhelm of both excitement and pressure to produce that accompanies new writing – be it a creative writing project or a business writing contract?

Millions of words I’ve written to represent my clients, or meet my academic demands and even before all that my training as interpreter of language and culture for my elderly immigrant parents, still do not spare me from the obelisk of all openings. Yes, that first, big, blank page.

For more than half my 30 year career as a professional writer, I started with the sizzle. The juicy stuff – hot content. The creativity and passion for writing is still with me.

What has changed is that I now try to start with structure. More and more, structure features in effective communication and writing and even speaking success for me, my students and my clients.

The concept of structure as an effective element in communication impressed me most while watching my kids learn to get their own messages across succinctly. In high school they each had an opportunity to participate in public speaking and debate training and tournaments. They were astute enough, at such a young age, to pursue developing their natural talents. Learning to think critically, to build their research into strong opinions and talking points, they were able to deliver persuasive speeches or defend their messages against challenge during debates. They won awards for their oratory skill and their debate style and substance. Their disciplined efforts are rewarded to this day with an ability to understand their audience and connect well with people in all forms of communication as they now launch their own professional careers.

I admire their tenacity and their talent and I learned many lessons while watching their meticulous preparation process and then listening to them practice.

As I mature professionally and personally, structure has taken on new significance. It now helps me even out my delivery of energy and information. It helps me be more consistent as an instructor of business writing and communication techniques. It helps preserve my energy for true and clear expression in a world where technology has connected us across so many cultures and geographies and in which we must all communicate with so much more speed.

For this blog, I have a structure. I have ideas. I invite your ideas on communication as it pertains to culture, technology and the skills we need to communicate effectively today.

I’ll start this new adventure in writing then with an old tradition – a dedication to my kids. In watching them learn and grow, I learned and grew. Now in teaching others I draw on the ways they pushed me and continue that pattern of ever expanding awareness and most of all with the help of technology, sharing.