Food’s Powerful Messages at Beach Body Season

Helena Kaufman discusses Food messages

Is it bikini season yet? Just about now women's magazines begin the countdown to beach days for us. The external messages they bombard us with about body ideals and beauty face a long-standing hard-wired opponent the brain's internal messages. Commercial messages entice us to want to renovate … [Read more...]

Doodling and Handwriting Boost Creative Message Powers

To support my passionate cry for keeping pens, pencils, crayons and the magical markers as our tools on creative quests, I posted a study taken from the Huffington Post, in July 2011. Now, The Wall Street Journal has joined us in the campaign to connect to our creative potential with a fun, … [Read more...]

Better Messaging in Plain Language

Is simpler language the solution for understanding each other better in our complex and hurried times? The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the 'red tape' of daily life more manageable. Simpler language then is … [Read more...]

Conversation Smarts Essential to Business Success

A recent Forbes Magazine article confirms what I have felt, seen, heard and taught to clients as the essential for success in business and social communications. Conversation is the building block on which relationships are built, fortunes made and friends found.  Conversations take place on … [Read more...]

George Takei Occupies Social Media

George Takei is back from outer space, in a big way. Watch George occupy a small screen near you via Facebook. Or, tote his humor along as the portable pocket sized George Takei on Twitter. What we know for sure is that since his splashdown on social media in March 2011, he has become a big big … [Read more...]

How to Spot Difficult People in Conversations, and What to Do About Them

Helena Kaufman suggests four ways to deal with difficult people

Difficult people have always been a part of  our circles of business or in venues meant to encourage connection through social conversation. Learning to spot and then neutralize that difficult person who'll block your goal is helpful for the confident or novice conversationalist alike. … [Read more...]

Coffee as Communication Medium

The whirr of the industrial strength vacuum cleaner outside my door called me to action. I sprang up to execute an in-person delivery of Communication Culture, a monthly column I write. Its recipient values communication above all skills for successful integration into a community. He's a loyal … [Read more...]

Tiny Town of Buford, Wyo. Packs Big PR Message

One proved to be a very powerful public relations number in the marketing of America’s tiniest town and the making of a big dream. One is the population of Buford. While everyday folks prepared to celebrate one of the two holidays of Easter and Passover, on the same weekend this year, a man named … [Read more...]

How Hockey Helps Promote a City…Catch the Jets vs. Lightning

Winnipeg Jets

Can a hockey club seriously help a city’s marketing message be heard? I've lived the proof of how a hockey team can break the ice and make way for a sales message to be heard, even though I'm at best, an 'ankler' and only a part-time fan. … [Read more...]

Vancouver Cherry Blossoms Bring Joy, Japan and Bollywood Closer

Cherry blossom photo with mountains

Today marks the “official” start of the Vancouver Cherry Blossom Festival which runs for a month from April 5 – 28, 2012. It is a vibrant example of how colour can influence an entire culture and send intangible, yet powerful messages to the senses. … [Read more...]