Helena Kaufman

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Facts are not story: on seeing your list Part 2 of 2

July 23, 2019 By Helena Kaufman

OMGoodness.  I've publicized more than 50 events. They have been press conferences, live shows, trade shows from crafts to gems to 'world music' and culture. There have even been two sports shows that I personally founded, sold space, sponsorships and ads for plus publicized. I know. You can't … [Read more...]

Filed Under: Blog Tagged With: Festival Judio, milonga, publicity, stories in business, Tango

How story reset my event PR efforts

July 16, 2019 By Helena Kaufman

"It all starts with a story." I've said it. I've signed off my 'shorty bio' with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project's BIG publicity needs. 18 sleeps to this event's evening launch reception and I'll share how story set … [Read more...]

Filed Under: Blog Tagged With: Festival Judio, Jewish Culture of Latin America, Klezmer, story for event PR, Tango, Vancouver Latin American celebration

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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