If you are like most people, you find it hard to talk about yourself so that others want to listen. This is especially true in today’s marketplace where we are all distracted by the whirl of new things and bombarded by thousands of messages that crowd our minds, daily.
Read on for:
- What savvy managers know now
- Power of story
- Your blog as power tool
- How to work with Helena
- Oh, the places you can repurpose your prose for optimal leverage!
If you’ve got a vital service or product you want to promote, the task of cutting through the noise may feel (almost) impossible.
Blogs are just one excellent tool to help you share your story.
They help get your message out. Blogs promote the unique work, product or service that you bring to the world – and they carry the very messages your current or prospective customers want to hear most. The information they are looking for now.
But most savvy managers already know the value of a blog in bringing their company’s vision, ideas, and services to the attention of their market. They understand that a well-crafted blog sets a person or product or company apart from the competition. They’ve seen how it confers credibility in the eyes of the public and of the media.
A blog builds relationships and from there the trust that industry leaders and experts enjoy.
Do you know what stops most people from taking advantage of this fantastic and nearly free tool?
They don’t know where to start.
And if they’ve been smart and started a blog, they might stall due to the daily demands of their business.
That’s it.
They succeed when they start and keep the momentum going so that their message gets to their market in a high quality and consistent way. When they write with real talk that is of immediate interest to their customers or patients or clients.
I know this from more than 20 years of results in helping businesses get ‘unstuck’ in how they share their value and how they get noticed by their markets and the media. As a business bottom line oriented writer I crafted award winning marketing materials that made money and won attention. As a publicist, I designed and implemented public relations campaigns for artists, lawyers, fundraisers, educators, manufacturers, doctors and innovators in many associations and businesses.
What was common to each one? Everyone was too busy to risk their time or reputation on poor communications, yet knew that not crafting or controlling or consistently sharing their message – their story – would cost them far more in a competitive market.
So 6 business books edited later for clients, 1,600 articles and blogs published, two by-lined newspaper columns, plus a steady stream of snappy social media posts shared – I’ve got some step-by-step news to share on how to get and to keep attention for my clients.
Want to get started on all the benefits of a blog? I can help with that.
Realize you need to bring your unique story to the world. I can help.
If you’ve already started and want to grow with consistent, quality content to strengthen your position –I can help you, or your team, do that bigger, better and easier.
Call me today and let’s set up a conversation about what you want the world to know about you, your team, your service or your product line.
Just for calling, you’ll get an action sheet based on my new Blog Buster Program.
It helps you break through the barriers everyone encounters like:
- Where to start?
- What to say?
- Where to find content that counts
- How much to say
- Who to say it to
- When to stop
I can help with all those questions and with the How to say it
You can choose to work with me on any writing service I offer – in two formats designed for maximum impact:
- Done for you service where we collaborate with you to create your content and suggest a posting plan
Select a weekly, bimonthly or monthly blog post PLUS we’ll repurpose your content to reap the best ROI results and to promote your message on social media such as LinkedIn, Facebook, Google+ and Twitter
- Tap into a training package that guides your current staff in producing your own posts:
- Planning by using an editorial calendar
- Selecting blog content
- Writing articles
- Curating content
- Arranging for guest posts
- Adapting to social media posts – education on how to maximize each post – streamlining to support sales objectives and promotional plans
Save time now. Save money long term. Eliminate frustration and doubt about content or writing skills, forever.
If you are finally ready to put your message where your mind knows it should be? Then I’m here to help.
Let’s get you started or recharged so that your word will count on your:
- Blogs
- Social media posts
- Individual articles and blogs you want to leverage for maximum mileage in your marketing materials, website, newsletters, guest posts and more
- A successful series you envision that needs to be designed, written and distributed in social media, email or tried and true traditional communications powerhouses.
It all starts with you, and me.. having a conversation.
Call today and let’s discover your story and how to share it with everyone who needs to, and wants to know.
Send me a note via Helena(at)helenakaufman.com
