A is for Accept
This is our first stop in the 3-part ABC starter to the use of “Story” in business. This article first appeared in the Women’s Enterprise Centre.
I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is about influence, personal persuasion, selling a physical product, your service or an idea-stories help. [Continue reading]