OMGoodness. I’ve publicized more than 50 events. They have been press conferences, live shows, trade shows from crafts to gems to ‘world music’ and culture. There have even been two sports shows that I personally founded, sold space, sponsorships and ads for plus publicized. I know. You can’t imagine the sports part, right? I did it all as a one woman team with part time admin help and it was hockey and cycling.
But this. This one is something else. And as the event’s public opening dance and music night reminds us, it can take more than 2 lists to tango in publicity. It takes that special match of story and human emotion to connect what you offer to the needs of your partners in publicity. Not just the facts. [Continue reading]