Helena Kaufman

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People buy from you for only TWO reasons

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"People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That's all," says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of "permission marketing" - where people ONLY receive emails from companies they have … [Read more...]

Storytelling potential from eye of photographer

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As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article … [Read more...]

Not ready yet, but I’m on my way

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It's a week before New Year's Eve. I'm not ready but I'm on my way! This holiday season is easily the most social for me in the past 3 years combined. It's not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company.  … [Read more...]

C IS FOR CONSISTENT AND CONFIDENT COMMUNICATION

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This post first appeared on the Women's Enterprise Centre blog in July 2017 In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience? … [Read more...]

ABC intro to stories that boost your business

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A is for Accept This is our first stop in the 3-part ABC starter to the use of "Story" in business. This article first appeared in the Women's Enterprise Centre. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are … [Read more...]

Crafting the stories that shaped us: Me & Shayne Koyczan

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This repost of a February 2013 article which was originally entitled:  Power of others' words to shape our self-concept  It now has new life due to this site's story focus! "Spotting and celebrating the different" has been a talent and sensitivity that's been great for my business. As a writer, a … [Read more...]