How was your date this weekend? You know. That date with yourself that gifts you time to reconnect with yer own fine self? Julia Cameron's work in her book The Artist's Way defines it as: The Artist Date is a once-weekly, festive, solo expedition to explore something that interests you. … [Read more...]
About Helena Kaufman
Mess o’ money to count on – en route to the writing life
That will be $4.22 from $20. So... 3 pennies to 4.25 then 50, 75 and another quarter to get us to 5.00. A blue fiver to $10 and a purple $10 bill for $20. Thank you for your business. That's old school change giving. Counted out one coin and bill at a time. Now no pennies in Canada. So we … [Read more...]
Snow Day Cinderella on a shiny Monday in Vancouver
It snowed overnight. Temperatures will be a handful of degrees below zero all week. By our southern west-coast of BC wussy standards it is cold. It is damp. There is wind. Skiers and snowboarders are happy, and likely high with the news of more snow. An upswing is expected in time for T.G.I.F. of +1 … [Read more...]
Anniversaries on the calendar and on the body – a writer remembers
They say the body remembers...And so it is with me. When I almost forget an anniversary, be it a sweet celebration or a calamity of suffering come and not yet fully gone my body sends me some kinda message. 2020 is here. I grew up with the phrase 'Hindsight is 2020' meaning we see more … [Read more...]
Living to deadline, a writer’s diary begun Jan 1
In the green room of life On hold. Waiting for the New Year to start like a guest waiting in a studio's 'green room' before going on air to a talk show or some other live event, with an audience, and floor directors and a host to greet your arrival. And snacks. … [Read more...]
Facts are not story: on seeing your list Part 2 of 2
OMGoodness. I've publicized more than 50 events. They have been press conferences, live shows, trade shows from crafts to gems to 'world music' and culture. There have even been two sports shows that I personally founded, sold space, sponsorships and ads for plus publicized. I know. You can't … [Read more...]
On lists and looking for the stories in them part 1 of 2
Lists and how to look at them is the topic of my real time PR efforts for the Festival Judio's August 2019 debut. There's a practical magic to having the right lists and how we interpret them. I work with 2 kinds and I'll explain those shortly. After this real time post all messaging will be uber … [Read more...]
Prime directive of story pulls you out of inaction – Progress post #2
It's been a humbling few days since I announced how I overcame, and I did, and then slid back a bit. Some of my energy seeped out as I filled boxes and tick off tasks that online life now requires of us as PR folks before I could return to my beloved writing FOR the project. So, today's post is … [Read more...]
How story reset my event PR efforts
"It all starts with a story." I've said it. I've signed off my 'shorty bio' with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project's BIG publicity needs. 18 sleeps to this event's evening launch reception and I'll share how story set … [Read more...]
C is for Consistent and Confident Communication
Hey there! Since you're back for "C" in our 3-part ABC themed series- let's take the next step to check out our stories. Let's go live! If you have taken on the lessons of A for accept, and B for the business stories to outline as your toolkit in talking to an audience of one or many, then we move … [Read more...]
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