Hey there! Since you're back for "C" in our 3-part ABC themed series- let's take the next step to check out our stories. Let's go live! If you have taken on the lessons of A for accept, and B for the business stories to outline as your toolkit in talking to an audience of one or many, then we move … [Read more...]
About Helena Kaufman
B is for Business + the 6 stories for your teller’s toolkit
B is for Business Welcome back! Story has that power, eh? To pull people back to hear more and more. To put that power to work for you, this is part 2 of 3 in the series for you to get started weaving stories into your business communications. This set was first published with the Women's … [Read more...]
The ABC intro to stories to boost your business
A is for Accept Our first stop on our 3-part ABC starter journey to encourage you to use the power of "story" in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to … [Read more...]
7 Success Strategies to Reset You as Summer Starts
We're all hoping for a sensational summer. Last year was a sizzler on the west coast with lots of sun so this time around we're planning ahead to take advantage of some of that energy with these 7 hot moves: 7 strategies you can apply now to be in great shape for upcoming seasons of … [Read more...]
Summer Body Love Starts With Labels
It takes energy to be an entrepreneur - to be creative - to live as a changemaker. Since food choices fuel our mind and body this repost refreshes us on how to be our own best partner for health and energy. This summer I'm moving ahead with the belief that like an audience who wants you to succeed … [Read more...]
People buy from you for only TWO reasons
"People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That's all," says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of "permission marketing" - where people ONLY receive emails from companies they have … [Read more...]
Storytelling potential from eye of photographer
As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article … [Read more...]
Not ready yet, but I’m on my way
It's a week before New Year's Eve. I'm not ready but I'm on my way! This holiday season is easily the most social for me in the past 3 years combined. It's not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company. … [Read more...]
Let there be more light, for all
Dedicated to the special lights in my life on this Hanukkah. Spelled any way you like! Light is essential to life. It illuminates our nights, signifies celebrations and appears in the prayers, décor, traditions and even words of people all over the world. At Chanukah, the Festival of Light, … [Read more...]
Crafting the stories that shaped us: Me & Shayne Koyczan
This repost of a February 2013 article which was originally entitled: Power of others' words to shape our self-concept It now has new life due to this site's story focus! "Spotting and celebrating the different" has been a talent and sensitivity that's been great for my business. As a writer, a … [Read more...]
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