OMGoodness. I've publicized more than 50 events. They have been press conferences, live shows, trade shows from crafts to gems to 'world music' and culture. There have even been two sports shows that I personally founded, sold space, sponsorships and ads for plus publicized. I know. You can't … [Read more...]
About Helena Kaufman
On lists and looking for the stories in them part 1 of 2
Lists and how to look at them is the topic of my real time PR efforts for the Festival Judio's August 2019 debut. There's a practical magic to having the right lists and how we interpret them. I work with 2 kinds and I'll explain those shortly. After this real time post all messaging will be uber … [Read more...]
Prime directive of story pulls you out of inaction – Progress post #2
It's been a humbling few days since I announced how I overcame, and I did, and then slid back a bit. Some of my energy seeped out as I filled boxes and tick off tasks that online life now requires of us as PR folks before I could return to my beloved writing FOR the project. So, today's post is … [Read more...]
How story reset my event PR efforts
"It all starts with a story." I've said it. I've signed off my 'shorty bio' with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project's BIG publicity needs. 18 sleeps to this event's evening launch reception and I'll share how story set … [Read more...]
C is for Consistent and Confident Communication
Hey there! Since you're back for "C" in our 3-part ABC themed series- let's take the next step to check out our stories. Let's go live! If you have taken on the lessons of A for accept, and B for the business stories to outline as your toolkit in talking to an audience of one or many, then we move … [Read more...]
B is for Business + the 6 stories for your teller’s toolkit
B is for Business Welcome back! Story has that power, eh? To pull people back to hear more and more. To put that power to work for you, this is part 2 of 3 in the series for you to get started weaving stories into your business communications. This set was first published with the Women's … [Read more...]
The ABC intro to stories to boost your business
A is for Accept Our first stop on our 3-part ABC starter journey to encourage you to use the power of "story" in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to … [Read more...]
7 Success Strategies to Reset You as Summer Starts
We're all hoping for a sensational summer. Last year was a sizzler on the west coast with lots of sun so this time around we're planning ahead to take advantage of some of that energy with these 7 hot moves: 7 strategies you can apply now to be in great shape for upcoming seasons of … [Read more...]
Summer Body Love Starts With Labels
It takes energy to be an entrepreneur - to be creative - to live as a changemaker. Since food choices fuel our mind and body this repost refreshes us on how to be our own best partner for health and energy. This summer I'm moving ahead with the belief that like an audience who wants you to succeed … [Read more...]
People buy from you for only TWO reasons
"People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That's all," says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of "permission marketing" - where people ONLY receive emails from companies they have … [Read more...]
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