Helena Kaufman

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Road ahead: Fab 45-Day 5 finds the Intersections

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Writing to you with something useful and interesting and perhaps even entertaining is on my mind a lot these days. What have the past hundreds upon hundreds of blogs I've birthed into the world had in common? No matter the topic or the source of the publishing impetus, they were written with a … [Read more...]

Fab 45’s Challenge day 2 recycles ideas, trims word waste

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It's clear from the 1st post in this Fab 45 daily blog writing challenge, that I've got a lot to share. But then, so do you. It's the nature of the human condition to want to express ourselves. I do hope you'll share your comments, too. Go ahead, do that in the space below. As for me,  I’m … [Read more...]

The blunder of micro blogging, only

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Or, how I fell into the habit of hanging out for fun and profit on social media only and my call to fix that by taking on my Fab 45 Day Challenge ................to Post (gulp) Daily! What follows: Communication nugget wrapped in a practical context and then a personal story which is optional for … [Read more...]

Profiles in Profit joins VBOT Breakfast Round Table

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Wooo hoooo!  I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014  VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my … [Read more...]

2014 StorySpark Sessions begin at “VBA” Meet Up

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2014    StorySpark    Sessions......... Catch the first of the season with easy sign up at  VBA Meet Up! Wooo hoooo!  I'm speaking to an intimate and motivated group of Vancouver Business Alliance networkers on Thursday, February 20, 2014. Join us at Waves Coffee shop on Main at 10th. Great deal … [Read more...]

Great marketing author and teacher ‘passes baton’

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When I started out in my public relations and marketing career, I had no mentor - Not present near me, not in my field. I had Jay Levinson and his earliest work on Guerilla Marketing. Today, we mark Jay's passing, and I write of his impact on me, personally.  It was before the Internet and before … [Read more...]

Canadian money message messes with national identity

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A picture no longer represents a thousand words. And so it is with our Canadian Maple Leaf, even when it lies softly nestled in the green zone of our new $20 polymer based bill. It represents 35 million people going about their every day lives, making change in the world.  The new bill, however, … [Read more...]