Helena Kaufman

You are here: Home / Archives for Helena Kaufman

Profiles in Profit joins VBOT Breakfast Round Table

By

Wooo hoooo!  I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014  VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my … [Read more...]

2014 StorySpark Sessions begin at “VBA” Meet Up

By

2014    StorySpark    Sessions......... Catch the first of the season with easy sign up at  VBA Meet Up! Wooo hoooo!  I'm speaking to an intimate and motivated group of Vancouver Business Alliance networkers on Thursday, February 20, 2014. Join us at Waves Coffee shop on Main at 10th. Great deal … [Read more...]

Great marketing author and teacher ‘passes baton’

By

When I started out in my public relations and marketing career, I had no mentor - Not present near me, not in my field. I had Jay Levinson and his earliest work on Guerilla Marketing. Today, we mark Jay's passing, and I write of his impact on me, personally.  It was before the Internet and before … [Read more...]

Canadian money message messes with national identity

By

A picture no longer represents a thousand words. And so it is with our Canadian Maple Leaf, even when it lies softly nestled in the green zone of our new $20 polymer based bill. It represents 35 million people going about their every day lives, making change in the world.  The new bill, however, … [Read more...]

Does silence send message of sin?

By

Another famous "Armstrong" in this week's news, but this one, not heard from, at least not as much as we expect these days. In our highly connected world, we expect posts, comments, likes and videos at least by the 11 p.m. news cut off! Do YOU think it's  better in Lance Armstrong's case to … [Read more...]

9 Lessons I learned in Neil Armstrong’s moment

By

Neil Armstrong truly went where no man had gone before when he became the first human to touch down and then walk our moon's surface. He’s been a part of my life since I was in grade school. I had joined the many millions around the world who watched on all our black and white TV screens and … [Read more...]

Present Yourself in 20 Words, or less (Part 2 of 2)

By

Yes, brevity is best in a message. Good advice for a first hearing or when you are given an opportunity to introduce yourself, your product or your service. To achieve a clean, clear and easily understood yet short message takes time. You likely know from your own writing experience that it may … [Read more...]