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How story reset my event PR efforts

July 16, 2019 By Helena Kaufman

“It all starts with a story.”
I’ve said it.
I’ve signed off my ‘shorty bio’ with it to close articles I write.
Now it has pulled me out of potential paralysis into clarity on a project’s BIG publicity needs.
18 sleeps to this event’s evening launch reception and I’ll share how story set me back on the publicity path – positively. 
PR work progress posts to come. 
Meanwhile this is the beautiful event. 
¡Festival Judío! A Celebration of Latin American Jewish Culture
And the place to get tickets, economical as empanadas!
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Filed Under: Blog Tagged With: Festival Judio, Jewish Culture of Latin America, Klezmer, story for event PR, Tango, Vancouver Latin American celebration

About Helena Kaufman

Helena Kaufman actively shares secrets of messaging that sells, persuades, influences and connects people in person, online and in text.

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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