Helena Kaufman

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How story reset my event PR efforts

July 16, 2019 By Helena Kaufman

"It all starts with a story." I've said it. I've signed off my 'shorty bio' with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project's BIG publicity needs. 18 sleeps to this event's evening launch reception and I'll share how story set … [Read more...]

Filed Under: Blog Tagged With: Festival Judio, Jewish Culture of Latin America, Klezmer, story for event PR, Tango, Vancouver Latin American celebration

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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