Helena Kaufman

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Eating Up Brand Messaging in Our Food Choices

May 17, 2012 By Helena Kaufman

Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today. It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman … [Read more...]

Filed Under: Blog, In Person, In Text, Intangible Tagged With: culture, food trends, Helena Kaufman, popular culture reflected in marketing messages directed at consumers

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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