Helena Kaufman

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Profiles in Profit joins VBOT Breakfast Round Table

May 21, 2014 By Helena Kaufman

Wooo hoooo!  I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014  VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my … [Read more...]

Filed Under: Blog, In Person, In Text, Online Tagged With: round table networking, Vancouver Board of Trade

Better Messaging in Plain Language

April 25, 2012 By Helena Kaufman

Is simpler language the solution for understanding each other better in our complex and hurried times? The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the 'red tape' of daily life more manageable. Simpler language then is … [Read more...]

Filed Under: Blog, In Text, Online Tagged With: Helena Kaufman, how to write better messages, Plain language, writing to be understood

George Takei Occupies Social Media

April 22, 2012 By Helena Kaufman

George Takei is back from outer space, in a big way. Watch George occupy a small screen near you via Facebook. Or, tote his humor along as the portable pocket sized George Takei on Twitter. What we know for sure is that since his splashdown on social media in March 2011, he has become a big big … [Read more...]

Filed Under: Blog, Online Tagged With: George Takei, Helena Kaufman, marketing rules, Mashable on George Takei, Queen of Meme

Tiny Town of Buford, Wyo. Packs Big PR Message

April 11, 2012 By Helena Kaufman

One proved to be a very powerful public relations number in the marketing of America’s tiniest town and the making of a big dream. One is the population of Buford. While everyday folks prepared to celebrate one of the two holidays of Easter and Passover, on the same weekend this year, a man named … [Read more...]

Filed Under: Blog, In Text, Online Tagged With: Buford Wyoming, Content in messaging, context of a message, Ho Chi Minh City

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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