Helena Kaufman

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Go for the whole magilla on Purim & listen to the “Megilla” aka Book of Esther

March 14, 2022 By Helena Kaufman

Mmmm cookies for Purim called Hamentaschen

Iran, Jews and deadly decrees are commemorated in an upbeat way this week. Coming early at us in this Jewish Year of 5782, Purim arrives the night of March 16 and lasts with laughter and celebration well into March 17. Even as tensions continue in the Middle East and are heightened now with what … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: Helena Kaufman, Jewish holiday food, jewish holiday symbols, Megilat Esther, Megilla, Persia and an ancient decree of death to a people, Purim, Purim lessons for today

9 Lessons I learned in Neil Armstrong’s moment

August 25, 2012 By Helena Kaufman

Neil Armstrong official photo

Neil Armstrong truly went where no man had gone before when he became the first human to touch down and then walk our moon's surface. He’s been a part of my life since I was in grade school. I had joined the many millions around the world who watched on all our black and white TV screens and … [Read more...]

Filed Under: Blog Tagged With: Helena Kaufman, messages gleaned from the space mission, Neil Armstrong, quiet hero honored

Eating Up Brand Messaging in Our Food Choices

May 17, 2012 By Helena Kaufman

Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today. It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman … [Read more...]

Filed Under: Blog, In Person, In Text, Intangible Tagged With: culture, food trends, Helena Kaufman, popular culture reflected in marketing messages directed at consumers

Doodling and Handwriting Boost Creative Message Powers

April 26, 2012 By Helena Kaufman

To support my passionate cry for keeping pens, pencils, crayons and the magical markers as our tools on creative quests, I posted a study taken from the Huffington Post, in July 2011. Now, The Wall Street Journal has joined us in the campaign to connect to our creative potential with a fun, … [Read more...]

Filed Under: Blog, In Text, Intangible Tagged With: Creative note taking, handwriting connection to brain power, Helena Kaufman, how drawing helps memory and develops creative ideas, why handwriting helps us learn

Better Messaging in Plain Language

April 25, 2012 By Helena Kaufman

Is simpler language the solution for understanding each other better in our complex and hurried times? The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the 'red tape' of daily life more manageable. Simpler language then is … [Read more...]

Filed Under: Blog, In Text, Online Tagged With: Helena Kaufman, how to write better messages, Plain language, writing to be understood

George Takei Occupies Social Media

April 22, 2012 By Helena Kaufman

George Takei is back from outer space, in a big way. Watch George occupy a small screen near you via Facebook. Or, tote his humor along as the portable pocket sized George Takei on Twitter. What we know for sure is that since his splashdown on social media in March 2011, he has become a big big … [Read more...]

Filed Under: Blog, Online Tagged With: George Takei, Helena Kaufman, marketing rules, Mashable on George Takei, Queen of Meme

How to Spot Difficult People in Conversations, and What to Do About Them

April 15, 2012 By Helena Kaufman

Helena Kaufman suggests four ways to deal with difficult people

Difficult people have always been a part of  our circles of business or in venues meant to encourage connection through social conversation. Learning to spot and then neutralize that difficult person who'll block your goal is helpful for the confident or novice conversationalist alike. … [Read more...]

Filed Under: Blog, In Person, Intangible Tagged With: Communication Culture, conversation pit falls, Helena Kaufman, what to do with difficult people

Komen’s pink ribbon gaffe trips up Race for the Cure

April 2, 2012 By Helena Kaufman

Komen Race for the Cure

You will have an opinion, likely a strong one, no matter where you stand on the recent brouhaha that saw Susan G. Komen Foundation (SGK) defund Planned Parenthood for providing mammograms to poor women. That’s about $700,000 a year in lost support. … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: business, Communications, Helena Kaufman, Marketing

Tiramisu’s neo-burlesque is dessert for the eyes

March 16, 2012 By Helena Kaufman

Tiramisu

Talia Tiramisu’s joy of performing in burlesque began in 2009, captivated by the self-expression, humor and costuming the art form offered. “It’s an embracing of everyone no matter who they are, in burlesque,” said Tiramisu in a recent interview. … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: Burlesque, Helena Kaufman

The Fatimas embrace a plus-size world of dance

March 12, 2012 By Helena Kaufman

Belly Dancer

The Fatimas, a vivacious plus-size belly dance troupe with its ever-changing line up of members from Los Angeles, Orange and San Bernardino counties, has been entertaining and inspiring audiences all over Southern California for more than 20 years. … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: Helena Kaufman, People

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ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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Recent Posts

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  • Father’s Day Happy and Fraught
  • Go for the whole magilla on Purim & listen to the “Megilla” aka Book of Esther
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