Helena Kaufman

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Eating Up Brand Messaging in Our Food Choices

May 17, 2012 By Helena Kaufman

Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today. It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman … [Read more...]

Filed Under: Blog, In Person, In Text, Intangible Tagged With: culture, food trends, Helena Kaufman, popular culture reflected in marketing messages directed at consumers

Narrowing the Global Gap

December 1, 2009 By Helena Kaufman

Communication at every level, cultural, linguistic, personal, regional and international has never been so important on our ever shrinking planet, where all we do and decide affects everyone - near and far. Communication is speeding up. It is adjusting. It is both more inclusive now than ever, and … [Read more...]

Filed Under: Blog, Uncategorized Tagged With: Bette Midler, culture, effective communication, English Usage, global citizen, Internet, Investing in yourself, language, linguistic style, New world order, Presentation communication, Professional Development

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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