Helena Kaufman

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Profiles in Profit joins VBOT Breakfast Round Table

May 21, 2014 By Helena Kaufman

Wooo hoooo!  I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014  VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my … [Read more...]

Filed Under: Blog, In Person, In Text, Online Tagged With: round table networking, Vancouver Board of Trade

Great marketing author and teacher ‘passes baton’

October 10, 2013 By Helena Kaufman

When I started out in my public relations and marketing career, I had no mentor - Not present near me, not in my field. I had Jay Levinson and his earliest work on Guerilla Marketing. Today, we mark Jay's passing, and I write of his impact on me, personally.  It was before the Internet and before … [Read more...]

Filed Under: Blog, In Text Tagged With: Helena as early Guerilla Marketer, Helena Kaufman's communications start as self study, Seth Godin tribute to Jay Levinson

Eating Up Brand Messaging in Our Food Choices

May 17, 2012 By Helena Kaufman

Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today. It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman … [Read more...]

Filed Under: Blog, In Person, In Text, Intangible Tagged With: culture, food trends, Helena Kaufman, popular culture reflected in marketing messages directed at consumers

Doodling and Handwriting Boost Creative Message Powers

April 26, 2012 By Helena Kaufman

To support my passionate cry for keeping pens, pencils, crayons and the magical markers as our tools on creative quests, I posted a study taken from the Huffington Post, in July 2011. Now, The Wall Street Journal has joined us in the campaign to connect to our creative potential with a fun, … [Read more...]

Filed Under: Blog, In Text, Intangible Tagged With: Creative note taking, handwriting connection to brain power, Helena Kaufman, how drawing helps memory and develops creative ideas, why handwriting helps us learn

Better Messaging in Plain Language

April 25, 2012 By Helena Kaufman

Is simpler language the solution for understanding each other better in our complex and hurried times? The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the 'red tape' of daily life more manageable. Simpler language then is … [Read more...]

Filed Under: Blog, In Text, Online Tagged With: Helena Kaufman, how to write better messages, Plain language, writing to be understood

Tiny Town of Buford, Wyo. Packs Big PR Message

April 11, 2012 By Helena Kaufman

One proved to be a very powerful public relations number in the marketing of America’s tiniest town and the making of a big dream. One is the population of Buford. While everyday folks prepared to celebrate one of the two holidays of Easter and Passover, on the same weekend this year, a man named … [Read more...]

Filed Under: Blog, In Text, Online Tagged With: Buford Wyoming, Content in messaging, context of a message, Ho Chi Minh City

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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