Wooo hoooo! I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014 VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my … [Read more...]
Great marketing author and teacher ‘passes baton’
When I started out in my public relations and marketing career, I had no mentor - Not present near me, not in my field. I had Jay Levinson and his earliest work on Guerilla Marketing. Today, we mark Jay's passing, and I write of his impact on me, personally. It was before the Internet and before … [Read more...]
Eating Up Brand Messaging in Our Food Choices
Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today. It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman … [Read more...]
Doodling and Handwriting Boost Creative Message Powers
To support my passionate cry for keeping pens, pencils, crayons and the magical markers as our tools on creative quests, I posted a study taken from the Huffington Post, in July 2011. Now, The Wall Street Journal has joined us in the campaign to connect to our creative potential with a fun, … [Read more...]
Better Messaging in Plain Language
Is simpler language the solution for understanding each other better in our complex and hurried times? The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the 'red tape' of daily life more manageable. Simpler language then is … [Read more...]
Tiny Town of Buford, Wyo. Packs Big PR Message
One proved to be a very powerful public relations number in the marketing of America’s tiniest town and the making of a big dream. One is the population of Buford. While everyday folks prepared to celebrate one of the two holidays of Easter and Passover, on the same weekend this year, a man named … [Read more...]