Helena Kaufman

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Day 29 StoryMarket collects stories that sell at VBOT trade show

October 28, 2015 By Helena Kaufman

A group of people mind their posture while standing up in conversation

Still time to head down and register on site at the: The Vancouver Board of Trade Show Wednesday, October 28, 2015 3:30 PM  Westin Bayshore - Grand Ballroom  1601 Bayshore Drive Reception and Trade Show:  3:30 - 7:00 p.m. Come and meet fellow business people and network BUT KNOW THAT … [Read more...]

Filed Under: Blog, In Person Tagged With: Vancouver business stories, VBOT Trade Show & speakers

Profiles in Profit joins VBOT Breakfast Round Table

May 21, 2014 By Helena Kaufman

Wooo hoooo!  I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014  VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my … [Read more...]

Filed Under: Blog, In Person, In Text, Online Tagged With: round table networking, Vancouver Board of Trade

2014 StorySpark Sessions begin at “VBA” Meet Up

February 18, 2014 By Helena Kaufman

2014    StorySpark    Sessions......... Catch the first of the season with easy sign up at  VBA Meet Up! Wooo hoooo!  I'm speaking to an intimate and motivated group of Vancouver Business Alliance networkers on Thursday, February 20, 2014. Join us at Waves Coffee shop on Main at 10th. Great deal … [Read more...]

Filed Under: Blog, In Person Tagged With: Helena speaks at Vancouver Business Alliance on Story Telling for Sales

Vocabulary’s value at the Golden Globes

January 13, 2013 By Helena Kaufman

Lines were all abuzz as to what Jodie Foster, aged 50 and an actress since she was 3 years old said, yet didn't actually say at the 2013 Golden Globes. Imagine 47 years to assemble the words, that lasted but a few moments and captured the desire for her privacy, developed over all those … [Read more...]

Filed Under: Blog, In Person, Intangible Tagged With: Jodie Foster speaks her mind

Excel at Your Own Communication Olympics in 2012

July 25, 2012 By Helena Kaufman

Will you get your message over the noise of the crowds and through the hurtles along our way this year? Summer Olympic Games, set to go every four years, are on, yet You are in your starting blocks daily, training to finish well in your daily trials and meets. Will you make it to your personal … [Read more...]

Filed Under: Blog, In Person Tagged With: Communication Olympics, Summer Olympic Games, Training

Present Yourself in 20 Words, or less (Part 2 of 2)

June 21, 2012 By Helena Kaufman

Yes, brevity is best in a message. Good advice for a first hearing or when you are given an opportunity to introduce yourself, your product or your service. To achieve a clean, clear and easily understood yet short message takes time. You likely know from your own writing experience that it may … [Read more...]

Filed Under: Blog, In Person Tagged With: How to construct an effective Elevator pitch, Natural delivery of networking messages

Present Yourself in 20 Words, Or Less (Part 1 of 2)

June 18, 2012 By Helena Kaufman

At 7:30 a.m one day last week I was invited to “Tell us about yourself?” by the host of the networking group whose breakfast meeting I was attending. The expectant faces turned towards me were open, interested and they were on a time limit. They had parking meters on their minds. Their egg … [Read more...]

Filed Under: Blog, In Person Tagged With: high impact elevator pitch, networking conversation starters

Eating Up Brand Messaging in Our Food Choices

May 17, 2012 By Helena Kaufman

Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today. It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman … [Read more...]

Filed Under: Blog, In Person, In Text, Intangible Tagged With: culture, food trends, Helena Kaufman, popular culture reflected in marketing messages directed at consumers

How to Spot Difficult People in Conversations, and What to Do About Them

April 15, 2012 By Helena Kaufman

Helena Kaufman suggests four ways to deal with difficult people

Difficult people have always been a part of  our circles of business or in venues meant to encourage connection through social conversation. Learning to spot and then neutralize that difficult person who'll block your goal is helpful for the confident or novice conversationalist alike. … [Read more...]

Filed Under: Blog, In Person, Intangible Tagged With: Communication Culture, conversation pit falls, Helena Kaufman, what to do with difficult people

How Hockey Helps Promote a City…Catch the Jets vs. Lightning

April 7, 2012 By Helena Kaufman

Winnipeg Jets

Can a hockey club seriously help a city’s marketing message be heard? I've lived the proof of how a hockey team can break the ice and make way for a sales message to be heard, even though I'm at best, an 'ankler' and only a part-time fan. … [Read more...]

Filed Under: Blog, In Person Tagged With: hospitality, sports publicity, Winnipeg Jets

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ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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