"People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That's all," says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of "permission marketing" - where people ONLY receive emails from companies they have … [Read more...]
Storytelling potential from eye of photographer
As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article … [Read more...]
Not ready yet, but I’m on my way
It's a week before New Year's Eve. I'm not ready but I'm on my way! This holiday season is easily the most social for me in the past 3 years combined. It's not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company. … [Read more...]
Let there be more light, for all
Dedicated to the special lights in my life on this Hanukkah. Spelled any way you like! Light is essential to life. It illuminates our nights, signifies celebrations and appears in the prayers, décor, traditions and even words of people all over the world. At Chanukah, the Festival of Light, … [Read more...]
Crafting the stories that shaped us: Me & Shayne Koyczan
This repost of a February 2013 article which was originally entitled: Power of others' words to shape our self-concept It now has new life due to this site's story focus! "Spotting and celebrating the different" has been a talent and sensitivity that's been great for my business. As a writer, a … [Read more...]
Storytelling for business-master the fun & the profit
Storytelling... it started for you in childhood. Storytelling started for all of us before we had language as we know it and depend on it today. In fact, the human capacity for storytelling began about the same time that our brains developed the ability to communicate with each other. Smart! It … [Read more...]
Helena’s Day Off: Harley-Davidson, Diwali & Doldrums
Today in Process T.I.P. Whew- a full week where I got to be someone different each day – freelance writer, city tour guide, VBOT trade show attendee, editor and then-- my ‘relaxation’ at end of week in a coffee shop as a colleague trying to find a collaborative project for our talents – Time … [Read more...]
Blog Buster Makes Your Words Count …….Consistently
If you are like most people, you find it hard to talk about yourself so that others want to listen. This is especially true in today’s marketplace where we are all distracted by the whirl of new things and bombarded by thousands of messages that crowd our minds, daily. Read on for: What savvy … [Read more...]
Day 29 StoryMarket collects stories that sell at VBOT trade show
Still time to head down and register on site at the: The Vancouver Board of Trade Show Wednesday, October 28, 2015 3:30 PM Westin Bayshore - Grand Ballroom 1601 Bayshore Drive Reception and Trade Show: 3:30 - 7:00 p.m. Come and meet fellow business people and network BUT KNOW THAT … [Read more...]
Day 24 The people on my StoryMarket street
CBC Radio carried news of the day's set up of the Wooden Boat Show at Granville Island. My morning wake up gears clicked and it seemed like a good target for some tea at the Blue Parrot overlooking the water. Ideal for a quick scan of the boats before the crowds appeared - that day and all … [Read more...]
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