Helena Kaufman

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The ABC intro to stories to boost your business

June 11, 2019 By Helena Kaufman

A is for Accept Our first stop on our 3-part ABC starter journey to encourage you to use the power of "story" in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to … [Read more...]

Filed Under: Blog Tagged With: storytelling in business

7 Success Strategies to Reset You as Summer Starts

May 11, 2019 By Helena Kaufman

woman in graphic with sunset behind her leaping between hilltop to show: Best intentions to leap into better health and more energy in 2025 with food and sleep timing

We're all hoping for a sensational summer. Last year was a sizzler on the west coast with lots of sun so this time around we're planning ahead to take advantage of some of that energy with these 7 hot moves: 7 strategies you can apply now to be in great shape for upcoming seasons of … [Read more...]

Filed Under: Blog

Summer Body Love Starts With Labels

May 11, 2019 By Helena Kaufman

It takes energy to be an entrepreneur - to be creative - to live as a changemaker. Since food choices fuel our mind and body this repost refreshes us on how to be our own best partner for health and energy. This summer I'm moving ahead with the belief that like an audience who wants you to succeed … [Read more...]

Filed Under: Blog Tagged With: Body love, eat fresh, label reading for healthy choices, summer foods

People buy from you for only TWO reasons

May 1, 2018 By Helena Kaufman

"People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That's all," says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of "permission marketing" - where people ONLY receive emails from companies they have … [Read more...]

Filed Under: Blog

Storytelling potential from eye of photographer

January 3, 2018 By Helena Kaufman

As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article … [Read more...]

Filed Under: Blog

Not ready yet, but I’m on my way

December 23, 2017 By Helena Kaufman

Losing past documents from digital file storage force me to look ahead more realistically at what I could manage moving forward in my work now as a creative writer of the family legacy.

It's a week before New Year's Eve. I'm not ready but I'm on my way! This holiday season is easily the most social for me in the past 3 years combined. It's not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company.  … [Read more...]

Filed Under: Blog

Let there be more light, for all

December 9, 2017 By Helena Kaufman

Dedicated to the special lights in my life on this Hanukkah. Spelled any way you like!  Light is essential to life. It illuminates our nights, signifies celebrations and appears in the prayers, décor, traditions and even words of people all over the world. At Chanukah, the Festival of Light, … [Read more...]

Filed Under: Blog Tagged With: Chabad, family memories of Menorah making, Festival of lights, miracles

Crafting the stories that shaped us: Me & Shayne Koyczan

November 9, 2016 By Helena Kaufman

This repost of a February 2013 article which was originally entitled:  Power of others' words to shape our self-concept  It now has new life due to this site's story focus! "Spotting and celebrating the different" has been a talent and sensitivity that's been great for my business. As a writer, a … [Read more...]

Filed Under: Blog, Intangible Tagged With: bullying with words, feeling bullied because you are different, self-concept, Shane Kocyzan spoken word artist from Yellowknife

Storytelling for business-master the fun & the profit

November 5, 2016 By Helena Kaufman

Little girl dressed as a book full of stories to be told

Storytelling... it started for you in childhood. Storytelling started for all of us before we had language as we know it and depend on it today.  In fact, the human capacity for storytelling began about the same time that our brains developed the ability to communicate with each other. Smart! It … [Read more...]

Filed Under: Blog Tagged With: StoryMarket, Storytelling for business

Helena’s Day Off: Harley-Davidson, Diwali & Doldrums

October 29, 2016 By Helena Kaufman

A dinner stop of Indian cuisine to mark Diwali festival of light with one plate of delish rogan josh

Today in Process   T.I.P. Whew- a full week where I got to be someone different each day – freelance writer, city tour guide, VBOT trade show attendee, editor and then-- my ‘relaxation’ at end of week in a coffee shop as a colleague trying to find a collaborative project for our talents – Time … [Read more...]

Filed Under: Blog Tagged With: Diwali, Donna Summer, Harley-Davidson, Rogan Josh

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ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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Recent Posts

  • The Life Notes Blog on a Roll
  • Herstory Repeating Itself
  • Lost Files of the Past, Found Freedom for the Future
  • Digging Out By Writing – Daily Jots-Underproduced
  • Habits rewired: Nighttime Routine Eating, Reading, Lighting
  • Birth Order Out of Our Control Yet Steers Our Life
  • Dropping Dead Weight: Spontaneous Facebook Friend Purge 2025

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