Article marketing in this communication strategy laden world is a hot way to put across expert advice and key messages, especially online. It thrives on its own and is fertilized further via social media and the social proofs writers capture in comments and testimonials. It occupies a critical page of notes in my courses on business writing and image elevation through effective communication.
The quest for article content recently got me out of the command centre of my office and out to enjoy news the old fashioned way – live.
After class on the current live teaching sessions on writing tools or in communication coaching for presenting and networking, or my writing to deadlines, I have been taking in face to face conversations. More precisely, I took back the power of the in person information exchange that is communication.
Revitalization came from the human component so essential to producing the perfect words and capturing concepts through live or online chats. I broke past the writer’s screen on to the other, live side these past months.
Douglas College’s Self Employment Program which supports would be entrepreneurs was one source of this personal and professional satisfaction. In my seminar there on Professional Image and Business Writing, I get to share the wisdom of 30 years work in marketing and PR.
The Grammar Refresher course for the Vancouver School Board was canceled. Did you know? More than 50% of adult education courses in North America are canceled due to low registration. Pity. We had such fun in the last 16 hours of class.
Producing articles led me to adventures in ‘non-virtual land’ these past months since my last blog post. Some of this was due to dispatch by www.theafronews.ca and the forward thinking publisher, Honore Gbedze. His desire to positively cover a broad spectrum of Canadian and new immigrant achievements and the Communication Culture column I write regularly saw:
- A sharing of spinach dip and updates at a casual media reception setting with Honourable Jason Kenney, Minister of Citizenship, Immigration and Multiculturalism and Stockwell Day, President of the Treasury Board and Minister for the Asia-Pacific Gateway.
- Oxfam Fundraiser where, oh, the lesson on food losses, I got food poisoning dining on the deluxe menu served to the 15% of the world’s affluent seated symbolically at our table.
- YMCA Diversity Training for awareness of intercultural, anti homophobic and anti racist communication. Immediately useful in life and positive seeding for peace in the planned community garden.
- Vancouver Fashion Week where young designers inspired by other times and other places saw their work sashayed, strutted and showcased. This bookworm was outed as a follower of fashion, for at least 15 minutes of runway flashes.
Communication was at its full technicolor best as it took place here on the screen I share with you and out in the world of messages conveyed by people, language, fashion, food, colours and the energy of people out in real life, mixing it up together.
For effective business writing and conversation training for individuals and small groups who wish to improve their workplace and personal communication contact Helena via the Contact Page today.
Twitter, Face Book ID is: HelenaKaufman.
