Helena Kaufman

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Write Numbers into Your Articles & Attract Attention & Action

September 24, 2010 By Helena Kaufman

The radio news just told me that the country I live in ranks as the 6th most obese in the world. Yet, my current location here on the West Coast puts me squarely in the heart of a city that is statistically the least obese and most fit in the same country – Canada. Which description has the power … [Read more...]

Filed Under: Blog, Uncategorized Tagged With: 6th most obese country in the world, a word on weight, Article Marketing, fitness, Including statistics in your writing, the war on fat, Writing Tips

Article Content Research Creates Quality Life and Work Balance for Writer

April 11, 2010 By Helena Kaufman

Article marketing in this communication strategy laden world is a hot way  to put across expert advice and key messages, especially online. It thrives on its own and is fertilized further via social media and the social proofs writers capture in comments and testimonials. It occupies a critical page … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: Article Marketing, Communication Culture, Conversation training for networking and social confidence, D, Douglas College Self Employment Program, Effective Business Writing, Immigration Ministry, Presentation communication, Vancouver Fashion Week, Writing Tips

Investing in Words N’ More

June 1, 2009 By Helena Kaufman

'Where was I last week instead of at my desk blogging? In a word, investing. I was seduced, as I often am, by the siren call of learning. With less these days in the form of discretionary funds to invest, I chose to take an asset even more precious than money - time- and spend some of it at a four … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: Communications, Effective Business Writing, Helena, Helena Kaufman, Investing in yourself, Kaufman, Presentation communication, Professional Development, Success in writing, Vancouver, Writing Tips, Written communications

Regularity in Writing and Our Millionth Word

May 19, 2009 By Helena Kaufman

Today I rolled out of bed ready to act on the advice with which I both admonish and encourage all other writers: - Just do it - Do it regularly - Keep doing it For years I have procrastinated on establishing a blog on effective writing and I’ve hesitated for all kinds of reasons to express my life … [Read more...]

Filed Under: Blog, Helena Kaufman Tagged With: Effective Business Writing, Helena, Kaufman, Regular Writing, Results in writing, Success in writing, Vancouver, Writing, Writing Tips

Welcome

May 1, 2009 By Helena Kaufman

The Express Lane Blog Begins Where do you start when you write a blog? How do you start any mode of communication? How do any of us manage that overwhelm of both excitement and pressure to produce that accompanies new writing - be it a creative writing project or a business writing … [Read more...]

Filed Under: Welcome Tagged With: Effective Business Writing, Helena Kaufman, Starting a Blog, Vancouver, Writing, Writing Tips

ABOUT ME

Vancouver-based storyteller Helena Kaufman helps professionals, entrepreneurs and companies discover the narratives that make them memorable. An award-winning communicator with over 25 years experience, Helena uses her writing and marketing skills to plan, produce and promote her clients’ projects.
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