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Profiles in Profit joins VBOT Breakfast Round Table

July 29, 2014May 21, 2014 by Helena Kaufman

Wooo hoooo! I’m celebrating joining the Vancouver Board of Trade this spring and my first Round Table breakfast meeting on wondrous Wednesday May 21, 2014

VBOT has told us all to be ready to meet 30 or more, new and seasoned members, before office hours even begin! Very excited to hear what my co-participants do at the heart of British Columbia’s business community.

Post event UPDATE: Breakfast was yum. Orientation light & fun with some GREAT benefits to check out ASAP. I did indeed meet 30+ folks of the 100 or so in the room, as promised by VBOT before 8:45 a.m! Lots of energy. Great ideas. Like minded business women and men looking to support each other.

LOTS of other newbies. Wore my name tag for the first time, with pride, to have joined a commercial and also conscious community.

Kudos to the organizers, the membership reps in the room and the volunteer ambassadors!

My gift to mark the 1st of many tales to tell of the VBOT members and team is a chapter excerpt of work in progress on my upcoming book on accessing both the Fun & Profit of the Power of Storytelling @ Work.

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Great marketing author and teacher ‘passes baton’

October 10, 2013 by Helena Kaufman

When I started out in my public relations and marketing career, I had no mentor – Not present near me, not in my field. I had Jay Levinson and his earliest work on Guerilla Marketing.

Today, we mark Jay’s passing, and I write of his impact on me, personally.

It was before the Internet and before I found the good marketing practices to match my own values in the crowd of communicators that did exist around me.

Now, my field is full of smarts and the very real science of influence and persuasion that I sought when I was developing myself as both a quality and an effective copywriter and marketing maven.

There were, however, book stores.. and there were libraries. These are still amongst my favourite places, in general.

And there was Jay Levinson. The Guerilla Marketer.

I bought his first shiney and white soft cover book on my lunch hour from my ‘day job.’ I was straight out of university and quickly become the in-house Sales Coordinator (with seniority!) at Canada’s flagship multi-function events facility in the late 1970s, the Winnipeg Convention Centre.

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Eating Up Brand Messaging in Our Food Choices

May 18, 2012May 17, 2012 by Helena Kaufman

Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today.

It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman Group’s newsletter has all kinds of tasty connections to the things I find most delicious in language: information, insight into culture, analysis of cultural trends and how these messages are communicated in our every day choices – and evidence of all this in our food selections.

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Doodling and Handwriting Boost Creative Message Powers

May 5, 2012April 26, 2012 by Helena Kaufman

To support my passionate cry for keeping pens, pencils, crayons and the magical markers as our tools on creative quests, I posted a study taken from the Huffington Post, in July 2011. Now, The Wall Street Journal has joined us in the campaign to connect to our creative potential with a fun, old-fashioned “communication tool”. Apparently it’s all in the wrists.

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Better Messaging in Plain Language

May 5, 2012April 25, 2012 by Helena Kaufman

Is simpler language the solution for understanding each other better in our complex and hurried times?

The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the ‘red tape’ of daily life more manageable. Simpler language then is promoted by educators, citizen groups and in some cases law makers in other language groups, worldwide.

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Tiny Town of Buford, Wyo. Packs Big PR Message

May 5, 2012April 11, 2012 by Helena Kaufman

One proved to be a very powerful public relations number in the marketing of America’s tiniest town and the making of a big dream. One is the population of Buford. While everyday folks prepared to celebrate one of the two holidays of Easter and Passover, on the same weekend this year, a man named Pham Dinh Nguyen was already flying back home to Ho Chi Minh City, Vietnam where he would wait to find out if Don Sammons accepted his bid to buy Buford for $900,000.