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Living to Deadline
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How story reset my event PR efforts

“It all starts with a story.” I’ve said it. I’ve signed off my ‘shorty bio’ with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project’s BIG publicity needs. 18 sleeps to this event’s evening launch reception and I’ll share how story set me back … Read more

C is for Consistent and Confident Communication

The only way to know if your story will work is to talk test it, out loud.

Hey there! Since you’re back for “C” in our 3-part ABC themed series- let’s take the next step to check out our stories. Let’s go live!

If you have taken on the lessons of A for accept, and B for the business stories to outline as your toolkit in talking to an audience of one or many, then we move on to C. Here is where we ‘test talk’ the story to see if works. The effect we are going for is a business story that is memorable to the listeners and one that is repeatable by your audience. How else are you gonna know – if not to test them out loud?

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B is for Business + the 6 stories for your teller’s toolkit

There are stories you must have in your toolkit ready to deploy as you weave stories into your business communications

B is for Business   

Welcome back! Story has that power, eh? To pull people back to hear more and more. To put that power to work for you, this is part 2 of 3 in the series for you to get started weaving stories into your business communications. This set was first published with the Women’s Enterprise Centre BC based blog. Today, we explore storytelling’s impact on your business or community presence and success.  

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The ABC intro to stories to boost your business

A is for Accept

Our first stop on our 3-part ABC starter journey to encourage you to use the power of “story” in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to influence, to persuade or to sell a physical product, your service or an idea-stories DO boost your chances of being heard and remembered.

Even as a long established writer, I too need to revisit the basics and as I’m doing so this season, I’m inviting you along. Not only is two company but you and I can encourage each other. To prove my point, I’m reposting what I first wrote for the Women’s Enterprise Centre.

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People buy from you for only TWO reasons

“People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That’s all,” says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of “permission marketing” – where people ONLY receive emails from companies they have requested a communication stream from. (Yes, dear marketing … Read more

Storytelling potential from eye of photographer

As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article about a National Geographic photographer’s … Read more

Not ready yet, but I’m on my way

Janus: God of beginnings, passages, and endings (Vatican photo)

It’s a week before New Year’s Eve. I’m not ready but I’m on my way!

This holiday season is easily the most social for me in the past 3 years combined. It’s not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company. 

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Let there be more light, for all

Dedicated to the special lights in my life on this Hanukkah. Spelled any way you like! 

Light is essential to life. It illuminates our nights, signifies celebrations and appears in the prayers, décor, traditions and even words of people all over the world.

ChannukahAt Chanukah, the Festival of Light, it appears in the form of a Menorah whose eight candles are lit and ideally, displayed on windowsills.

This placement is meant to publicize our freedom to now practice our religion openly and to share our light with all.

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