In the green room of life
On hold. Waiting for the New Year to start like a guest waiting in a studio’s ‘green room’ before going on air to a talk show or some other live event, with an audience, and floor directors and a host to greet your arrival. And snacks.
OMGoodness. I’ve publicized more than 50 events. They have been press conferences, live shows, trade shows from crafts to gems to ‘world music’ and culture. There have even been two sports shows that I personally founded, sold space, sponsorships and ads for plus publicized. I know. You can’t imagine the sports part, right? I did it all as a one woman team with part time admin help and it was hockey and cycling.
But this. This one is something else. And as the event’s public opening dance and music night reminds us, it can take more than 2 lists to tango in publicity. It takes that special match of story and human emotion to connect what you offer to the needs of your partners in publicity. Not just the facts.
Lists and how to look at them is the topic of my real time PR efforts for the Festival Judio’s August 2019 debut. There’s a practical magic to having the right lists and how we interpret them. I work with 2 kinds and I’ll explain those shortly.
After this real time post all messaging will be uber short – only 15 sleeps to go.
It’s been a humbling few days since I announced how I overcame, and I did, and then slid back a bit. Some of my energy seeped out as I filled boxes and tick off tasks that online life now requires of us as PR folks before I could return to my beloved writing FOR the project. So, today’s post is about how I lost the prime directive of my real time and current PR efforts for ¡Festival Judío! A Celebration of Latin American Jewish Culture. And, how I started back to the source with my signature ‘Bag and Board’ method.
“It all starts with a story.” I’ve said it. I’ve signed off my ‘shorty bio’ with it to close articles I write. Now it has pulled me out of potential paralysis into clarity on a project’s BIG publicity needs. 18 sleeps to this event’s evening launch reception and I’ll share how story set me back … Read more
Hey there! Since you’re back for “C” in our 3-part ABC themed series- let’s take the next step to check out our stories. Let’s go live!
If you have taken on the lessons of A for accept, and B for the business stories to outline as your toolkit in talking to an audience of one or many, then we move on to C. Here is where we ‘test talk’ the story to see if works. The effect we are going for is a business story that is memorable to the listeners and one that is repeatable by your audience. How else are you gonna know – if not to test them out loud?
Welcome back! Story has that power, eh? To pull people back to hear more and more. To put that power to work for you, this is part 2 of 3 in the series for you to get started weaving stories into your business communications. This set was first published with the Women’s Enterprise Centre BC based blog. Today, we explore storytelling’s impact on your business or community presence and success.
A is for Accept
Our first stop on our 3-part ABC starter journey to encourage you to use the power of “story” in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to influence, to persuade or to sell a physical product, your service or an idea-stories DO boost your chances of being heard and remembered.
Even as a long established writer, I too need to revisit the basics and as I’m doing so this season, I’m inviting you along. Not only is two company but you and I can encourage each other. To prove my point, I’m reposting what I first wrote for the Women’s Enterprise Centre.
We’re all hoping for a sensational summer. Last year was a sizzler on the west coast with lots of sun so this time around we’re planning ahead to take advantage of some of that energy with these 7 hot moves: 7 strategies you can apply now to be in great shape for upcoming seasons of … Read more
It takes energy to be a change-maker, an entrepreneur – time to focus on how we fuel the body that supports our creativity.