Helena Kaufman | Page 7 of 14 |

The ABC intro to stories to boost your business

June 11, 2019 by Helena Kaufman

A is for Accept

Our first stop on our 3-part ABC starter journey to encourage you to use the power of “story” in your business is A. I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is meant to influence, to persuade or to sell a physical product, your service or an idea-stories DO boost your chances of being heard and remembered.

Even as a long established writer, I too need to revisit the basics and as I’m doing so this season, I’m inviting you along. Not only is two company but you and I can encourage each other. To prove my point, I’m reposting what I first wrote for the Women’s Enterprise Centre.

7 Success Strategies to Reset You as Summer Starts

June 6, 2019May 11, 2019 by Helena Kaufman

woman in graphic with sunset behind her leaping between hilltop to show: Best intentions to leap into better health and more energy in 2025 with food and sleep timing

We’re all hoping for a sensational summer. Last year was a sizzler on the west coast with lots of sun so this time around we’re planning ahead to take advantage of some of that energy with these 7 hot moves: 7 strategies you can apply now to be in great shape for upcoming seasons of … Read more

Summer Body Love Starts With Labels

June 3, 2019May 11, 2019 by Helena Kaufman

It takes energy to be a change-maker, an entrepreneur – time to focus on how we fuel the body that supports our creativity.

People buy from you for only TWO reasons

May 15, 2019May 1, 2018 by Helena Kaufman

“People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That’s all,” says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of “permission marketing” – where people ONLY receive emails from companies they have requested a communication stream from. (Yes, dear marketing … Read more

Storytelling potential from eye of photographer

January 3, 2018 by Helena Kaufman

As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article about a National Geographic photographer’s … Read more

Not ready yet, but I’m on my way

December 23, 2017 by Helena Kaufman

Janus: God of beginnings, passages, and endings (Vatican photo)

It’s a week before New Year’s Eve. I’m not ready but I’m on my way!

This holiday season is easily the most social for me in the past 3 years combined. It’s not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company.

Let there be more light, for all

December 9, 2017December 9, 2017 by Helena Kaufman

Dedicated to the special lights in my life on this Hanukkah. Spelled any way you like!

Light is essential to life. It illuminates our nights, signifies celebrations and appears in the prayers, décor, traditions and even words of people all over the world.

At Chanukah, the Festival of Light, it appears in the form of a Menorah whose eight candles are lit and ideally, displayed on windowsills.

This placement is meant to publicize our freedom to now practice our religion openly and to share our light with all.

Crafting the stories that shaped us: Me & Shayne Koyczan

November 10, 2016November 9, 2016 by Helena Kaufman

This repost of a February 2013 article which was originally entitled:

Power of others’ words to shape our self-concept

It now has new life due to this site’s story focus!

“Spotting and celebrating the different” has been a talent and sensitivity that’s been great for my business. As a writer, a public relations strategist and creator of unique marketing materials, it’s been a gift.

Original article follows:

“Sticks and stones may break my bones, but words will never hurt me.” It’s a sing-songy phrase children were taught to use to “hit back” when they were made fun of or when they were being bullied.

I used it once when I was young and under verbal assault. I don’t remember what the insult was. I do remember thinking, “Yah, the magic little ditty? It isn’t doing anything for me.”

Storytelling for business-master the fun & the profit

November 7, 2016November 5, 2016 by Helena Kaufman

Storytelling… it started for you in childhood. Storytelling started for all of us before we had language as we know it and depend on it today. In fact, the human capacity for storytelling began about the same time that our brains developed the ability to communicate with each other. Smart! It allowed us to connect and … Read more

Helena’s Day Off: Harley-Davidson, Diwali & Doldrums

October 30, 2016October 29, 2016 by Helena Kaufman

Today in Process T.I.P. Whew- a full week where I got to be someone different each day – freelance writer, city tour guide, VBOT trade show attendee, editor and then– my ‘relaxation’ at end of week in a coffee shop as a colleague trying to find a collaborative project for our talents – Time for … Read more