“People only buy from you for two reasons. They know you exist and they trust you. Awareness and trust. That’s all,” says Seth Godin, professional observer and groundbreaker who coined the phrase and innovation of “permission marketing” – where people ONLY receive emails from companies they have requested a communication stream from. (Yes, dear marketing … Read more
As creatives, we often get inspired or expanded by looking outside our immediate subject area or expertise. Sometimes new ways of seeing come when we are not looking at all, right? Here are 5 tips to open our eyes to a snappier assessment to how effective our storytelling might be in this article about a National Geographic photographer’s … Read more
It’s a week before New Year’s Eve. I’m not ready but I’m on my way!
This holiday season is easily the most social for me in the past 3 years combined. It’s not about saying yes to any dress, nor does it involve me fussing about food and bevvies for the company.
Dedicated to the special lights in my life on this Hanukkah. Spelled any way you like!
Light is essential to life. It illuminates our nights, signifies celebrations and appears in the prayers, décor, traditions and even words of people all over the world.
At Chanukah, the Festival of Light, it appears in the form of a Menorah whose eight candles are lit and ideally, displayed on windowsills.
This placement is meant to publicize our freedom to now practice our religion openly and to share our light with all.
This repost of a February 2013 article which was originally entitled:
Power of others’ words to shape our self-concept
It now has new life due to this site’s story focus!
“Spotting and celebrating the different” has been a talent and sensitivity that’s been great for my business. As a writer, a public relations strategist and creator of unique marketing materials, it’s been a gift.
Original article follows:
“Sticks and stones may break my bones, but words will never hurt me.” It’s a sing-songy phrase children were taught to use to “hit back” when they were made fun of or when they were being bullied.
I used it once when I was young and under verbal assault. I don’t remember what the insult was. I do remember thinking, “Yah, the magic little ditty? It isn’t doing anything for me.”
Storytelling… it started for you in childhood. Storytelling started for all of us before we had language as we know it and depend on it today. In fact, the human capacity for storytelling began about the same time that our brains developed the ability to communicate with each other. Smart! It allowed us to connect and … Read more
Today in Process T.I.P. Whew- a full week where I got to be someone different each day – freelance writer, city tour guide, VBOT trade show attendee, editor and then– my ‘relaxation’ at end of week in a coffee shop as a colleague trying to find a collaborative project for our talents – Time for … Read more
If you are like most people, you find it hard to talk about yourself so that others want to listen. This is especially true in today’s marketplace where we are all distracted by the whirl of new things and bombarded by thousands of messages that crowd our minds, daily.
Read on for:
If you’ve got a vital service or product you want to promote, the task of cutting through the noise may feel (almost) impossible.
Blogs are just one excellent tool to help you share your story.
Still time to head down and register on site at the:
4:30 – 5:00 p.m.
Ramon Solinas
Employee Benefits and Wellness in the workplace
5:00 – 5:30 p.m.
Joe Ryan, Watson Analytics, IBM
How to Create a Cognitive Business Through Business Analytics
5:30 – 6:00 p.m.
Hussein Hallak, 3 Tier Logic
How to Maximize the Return on Your Social Media Campaign
FIND ME, Helena Kaufman, at this energizing event.. today I’ll be mingling and standing TALL in a big BLUE and very LONG jacket woven for me by a Vancouver Island artisan and businesswoman.
CBC Radio carried news of the day’s set up of the Wooden Boat Show at Granville Island. My morning wake up gears clicked and it seemed like a good target for some tea at the Blue Parrot overlooking the water. Ideal for a quick scan of the boats before the crowds appeared – that day … Read more