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Blog Buster Makes Your Words Count …….Consistently

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If you are like most people, you find it hard to talk about yourself so that others want to listen. This is especially true in today’s marketplace where we are all distracted by the whirl of new things and bombarded by thousands of messages that crowd our minds, daily.

Read on for:

  • What savvy managers know now
  • Power of story
  • Your blog as power tool
  • How to work with Helena
  • Oh, the places you can repurpose your prose for optimal leverage!

If you’ve got a vital service or product you want to promote, the task of cutting through the noise may feel (almost) impossible.

Blogs are just one excellent tool to help you share your story.

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Day 29 StoryMarket collects stories that sell at VBOT trade show

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A group of people mind their posture while standing up in conversation

Still time to head down and register on site at the:

The Vancouver Board of Trade Show

Wednesday, October 28, 2015
3:30 PM  Westin Bayshore – Grand Ballroom  1601 Bayshore Drive Reception and Trade Show:  3:30 – 7:00 p.m.
Come and meet fellow business people and network BUT KNOW THAT Exhibitor Information Booths are sold out.

tradeshow-2012.jpg

LEARN … MEET…. Sip and enjoy bite size canape treats!
Breakout Sessions Speaker Schedule4:00 – 4:30 p.m.
Pauline O’Malley, Business Development Strategist
The Psychology of Selling — How Buyers’ Behaviours Trigger the Deal

  • A simple 3 step approach to winning business
  • 4 key questions to ask each and every time you interact with your clients and clients-to-be
  • Closing tools to inspire buyers to say “Yes” again and again.

4:30 – 5:00 p.m.
Ramon Solinas
Employee Benefits and Wellness in the workplace

  • How to make use of your employee benefits
  • Tips for wellness in the workplace

5:00 – 5:30 p.m.
Joe Ryan, Watson Analytics, IBM
How to Create a Cognitive Business Through Business Analytics

  • Announcing the Era of Cognitive Business – going beyond current technology, building on analytics research and the next stage in transformation
  • IBM’s Watson analytics Platform evolution – from Jeopardy champion to clinical tool in cancer research
  • Examples of the cognitive impacts to industry solutions – from healthcare to transportation, a review of how this changes everything

5:30 – 6:00 p.m.
Hussein Hallak, 3 Tier Logic
How to Maximize the Return on Your Social Media Campaign

  • Five Ways to Find Your Target Audience on Social Media
  • Leveraging Linkedin – the most cost effective and underutilized platform for your business
  • 10 stats that will help you increase engagement on social media

FIND ME, Helena Kaufman, at this energizing event..   today I’ll be mingling and standing TALL in a big BLUE and very LONG jacket woven for me by a Vancouver Island artisan and businesswoman.

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Day 24 The people on my StoryMarket street

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CBC Radio carried news of the day’s set up of the Wooden Boat Show at Granville Island. My morning wake up gears clicked and it seemed like a good target for some tea at the Blue Parrot overlooking the water. Ideal for a quick scan of the boats before the crowds appeared – that day … Read more

Day 22 On 3 Steps to a Smarter You

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A graphic of a woman's head in profile with a keyhole illuminated in the centre represents Just begin your writing journey and unlock your creativity

Did you catch the whiff of new school supplies? Still summer days to go but evidence of return to formal schooling is everywhere. Society’s structure for the kids. Us workaday folks need to get our brain boosts also, to keep up with the high tech, high demand lives we lead.

Here an easy piece I found to read and act on from the Blinkist. It’s posted here for your convenience but entirely in their writers’ words:

These 3 Tricks Can Actually Help You Get Smarter

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Day 18 Reimagining the To Do List as Dance Card

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A picture of red shoes with bow ties to signal the 5 sustainable rituals to revisit to care for ourselves at work or at home and to nourish the sparks of energy, calm and creativity during 'the love month' and beyond

“I’m dancing as fast as I can,” is a well-worn phrase. It’s easily claimed by people overloaded at work and scampering madly to keep up with all the tasks heaped onto the ‘dance’ card of their desks.

Left to dance another day, well worn shoes on giveway table in apt bldg
Shoes left on a communal giveway table hope to dance yet another day

It’s a bold statement, too. It reflects a person’s emotional state too, as they high step it through life’s daily emotional dances.

The phrase was most powerfully claimed by Barbara Gordon in the book she penned and the subsequent movie made from it: I’m Dancing As Fast As I Can where she is portrayed by Jill Clayburgh. The perfect life is soon revealed as frayed and flawed.

There are times where I’m called to some fancy footwork in my day, or my life. Happy to report that today was fulfilling without frenzy. Spent most of it out in public but in ‘engagement lite’ mode.

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Day 14 The devil made me do it: my day, diet & marketing

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I’ve wished a lot of worthy men Happy Father’s Day today.

I did so with sincerity for their valued contribution to someone’s life in their world whether they are actual biological dads, or married, or straight or not.

Celebrate Dad & Mom year round
Celebrate Dad & Mom year round

Men who care, share life lessons, mentor, nurture, guide, love and serve as role models, just like any woman on Mother’s Day who does the same, should be acknowledged and wished well.

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Day 6 of the Fab 45 & “We are not alone”

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The small packet of purpose that is my newly declared daily writing project is layering on its benefits. Like a little pearl coat covering the irritant of responsibility there’s a kind of luster now around the hours I  commit to writing at day’s end.

The need to rest my brain from the day just passed and for the 2 ahead dictates that I simply share with you a new writing experience I had today:

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Road ahead: Fab 45-Day 5 finds the Intersections

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Giant highway sign saying THE FUTURE and an exit arrow

Writing to you with something useful and interesting and perhaps even entertaining is on my mind a lot these days.

grad cap thumbnailWhat have the past hundreds upon hundreds of blogs I’ve birthed into the world had in common? No matter the topic or the source of the publishing impetus, they were written with a specific teaching or marketing purpose in mind. I sketched an outline, usually with a clear objective. Sometimes I just went at it. I knew the pattern I taught my college level business writing students would kick in to bring my ideas to completion and then to publication:

  • Planning 20% of time 
  • Writing  30% of time 
  • Refining/ Revising 45% of time 
  • Evaluating 5% of the time

Social media posts had that edge of spontaneity. They’re more often in the moment and often stimulated by the instant influence of others’ posts, or the news on the radio as I worked.

 Today, Day 5 of the Fab 45 fuses the planned and the just popped up! I’ve decided to respond to something remarkable in my day as the jumping off point. I can’t help but write in some more valued by also sharing some archived wisdom and maybe some point form tips. Today: Intersections

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