Yes, brevity is best in a message. Good advice for a first hearing or when you are given an opportunity to introduce yourself, your product or your service.
To achieve a clean, clear and easily understood yet short message takes time. You likely know from your own writing experience that it may take many drafts to create a final piece of communication.
At 7:30 a.m one day last week I was invited to “Tell us about yourself?” by the host of the networking group whose breakfast meeting I was attending. The expectant faces turned towards me were open, interested and they were on a time limit. They had parking meters on their minds. Their egg breakfasts were … Read more
“Be the Message and Communicate in Any Medium” is adapted from Helena’s June Communication Culture Column for The Afro News.
When we prepare to communicate with others, we now have a lot of choices on the “medium.” Is it going to be a pen and paper, a text, a phone call, an email, a public social media post or a private in-mail to get your individual message across?
Contemplating brand messages and how we ingest them in our consumer culture came to me well before any consideration of breakfast today.
It landed via tweet from a marketing colleague now super wellness coach, Carol Hutchinson. Her post led me to read “HartBeat.” This edition of The Hartman Group’s newsletter has all kinds of tasty connections to the things I find most delicious in language: information, insight into culture, analysis of cultural trends and how these messages are communicated in our every day choices – and evidence of all this in our food selections.
To support my passionate cry for keeping pens, pencils, crayons and the magical markers as our tools on creative quests, I posted a study taken from the Huffington Post, in July 2011. Now, The Wall Street Journal has joined us in the campaign to connect to our creative potential with a fun, old-fashioned “communication tool”. Apparently it’s all in the wrists.
Is simpler language the solution for understanding each other better in our complex and hurried times?
The Plain Language movement, which in the USA took root in the 1990s, is spreading. Plain language would certainly make the ‘red tape’ of daily life more manageable. Simpler language then is promoted by educators, citizen groups and in some cases law makers in other language groups, worldwide.
George Takei is back from outer space, in a big way.
Watch George occupy a small screen near you via Facebook. Or, tote his humor along as the portable pocket sized George Takei on Twitter. What we know for sure is that since his splashdown on social media in March 2011, he has become a big big sensation.
Difficult people have always been a part of our circles of business or in venues meant to encourage connection through social conversation. Learning to spot and then neutralize that difficult person who’ll block your goal is helpful for the confident or novice conversationalist alike.
One proved to be a very powerful public relations number in the marketing of America’s tiniest town and the making of a big dream. One is the population of Buford. While everyday folks prepared to celebrate one of the two holidays of Easter and Passover, on the same weekend this year, a man named Pham Dinh Nguyen was already flying back home to Ho Chi Minh City, Vietnam where he would wait to find out if Don Sammons accepted his bid to buy Buford for $900,000.
Can a hockey club seriously help a city’s marketing message be heard? I’ve lived the proof of how a hockey team can break the ice and make way for a sales message to be heard, even though I’m at best, an ‘ankler’ and only a part-time fan.