After you conquer the “Blank Page” our next practical focus is how to actually begin a written piece –with impact. “Call me Ishmael”. Well, still Helena here sharing the journey of applying writing skills to sorting out the last, hopefully long, act of my life. But you know that’s how Herman Melville drew us into … Read more
Add a dash of stats to spice up titles, opening statements and copy. Which description has the power to inspire me to join its statistical camp? Will I do the work? Buy the product? Join the group? Give up or take up the activity to become one of the……(you decide for yourself)
Article marketing in this communication strategy laden world is a hot way to put across expert advice and key messages, especially online. It occupies a critical page of notes in my courses on business writing and image elevation through effective communication.
‘Where was I last week instead of at my desk blogging? In a word, investing. I was seduced, as I often am, by the siren call of learning. With less these days in the form of discretionary funds to invest, I chose to take an asset even more precious than money – time- and spend some … Read more
Today I rolled out of bed ready to act on the advice with which I both admonish and encourage all other writers: – Just do it – Do it regularly – Keep doing it For years I have procrastinated on establishing a blog on effective writing and I’ve hesitated for all kinds of reasons to … Read more
The Express Lane Blog Begins Where do you start when you write a blog? How do you start any mode of communication? How do any of us manage that overwhelm of both excitement and pressure to produce that accompanies new writing – be it a creative writing project or a business writing contract? Millions of … Read more